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Business communication : in perspective

Rudansky-Kloppers, Sharon.

Format:

Books

Publication Date

2002

Excerpt:

-- 3. Public relations and the marketing communication campaign.

Available: Copies:

Why do people hate America?

Sardar, Ziauddin.

Book review (H-Net) http://www.h-net.org/review/hrev-a0c6x4-aa

Format:

Books

Publication Date

2002

Excerpt:

United States -- Foreign relations -- 2001-

Available: Copies:

Making effective media happen : a simple and practical guide for successfully dealing with the media

Brown, Michael, 1948-

Format:

Books

Publication Date

2002

Excerpt:

Public relations -- Handbooks, manuals, etc.

Available: Copies:

Contemporary advertising

Arens, William F.

Format:

Electronic Resources

Publication Date

2002

Excerpt:

building: public relations, sponsorship, and corporate advertising -- Creating advertisements and

Available: Copies:

PR power : inside secrets from the world of spin

Barry, Amanda.

Format:

Books

Publication Date

2002

Excerpt:

Public relations.

Available: Copies:

Publicity, newsletters, and press releases

Baverstock, Alison.

Format:

Books

Publication Date

2002

Excerpt:

Public relations -- Management.

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Purchasing and supply management

Leenders, Michiel R.

Table of contents http://catdir.loc.gov/catdir/toc/mh031/2001045008.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009976362&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/description/mh021/2001045008.html

Format:

Books

Publication Date

2002

Excerpt:

Measurement -- 14. Global Supply Management -- 15. Public Purchasing -- 16. Capital Goods Acquisition -- 17

Available: Copies:

The fall of advertising and the rise of PR

Ries, Al.

Format:

Books

Publication Date

2002

Excerpt:

Public relations.

Available: Copies:

The fall of advertising and the rise of PR

Ries, Al.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009858662&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009858662&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/description/hc042/2002023294.html

Format:

Books

Publication Date

2002

Excerpt:

Public relations.

Available: Copies:

10.

Effective marketing : creating and keeping customers

Zikmund, William G.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-d.html

Format:

Books

Publication Date

2002

Excerpt:

communications -- Advertising and public relations in an e-commerce world -- Personal selling, sales management

Available: Copies:

11.

Living in the Information Age : a new media reader

Bucy, Erik P., 1963-

Format:

Books

Publication Date

2002

Excerpt:

/ film -- 5. Telecommunications -- 6. Advertising and public relations -- 7. Media concentration

Available: Copies:

12.

The big idea

Jones, Robert, 1957 July 15-

Format:

Books

Publication Date

2001 2000

Excerpt:

Public relations.

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