Search Results for Public Relations.

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589.

Entrepreneurial marketing : lessons from Wharton's pioneering MBA course

Lodish, Leonard M.

Click for information
eBook available for Durham College via EBSCOhost. Click link to access
123Library http://www.123library.org/book_details/?id=8384
Ebook Library http://public.eblib.com/choice/publicfullrecord.aspx?p=117507userid=^u
ebrary http://site.ebrary.com/id/10001713

Format:

Electronic Resources

Publication Date

2001

Excerpt:

and services -- Entrepreneurial pricing decisions -- Public relations and publicity -- Entrepreneurial

Available:

Copies:

590.

Emotional branding : the new paradigm for connecting brands to people

Gobé, Marc.

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0908/00053428-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0908/00053428-d.html

Format:

Books

Publication Date

2001

Excerpt:

Public Relations.

Available:

Copies:

591.

New insights into communication and media

Mersham, G. M. (Gary Malcolm), 1949-

Format:

Books

Publication Date

2001

Excerpt:

Media old and new -- The print media -- Developments in electronic media -- Public relations in

Available:

Copies:

592.

The big idea

Jones, Robert, 1957 July 15-

Format:

Books

Publication Date

2001 2000

Excerpt:

Public relations.

Available:

Copies:

593.

Principles of marketing

Kotler, Philip.

Format:

Electronic Resources

Publication Date

2001

Excerpt:

promotion, and public relations -- Personal selling and sales management -- Direct and online marketing: the

Available:

Copies:

594.

Managing corporate reputations

Jolly, Adam.

Format:

Books

Publication Date

2001

Excerpt:

Public relations.

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Copies:

595.

Globalization

Appadurai, Arjun, 1949-

Format:

Books

Publication Date

2001

Excerpt:

Public culture (Durham, N.C.)

Available:

Copies:

596.

Hospitality sales and promotion : strategies for success

Taylor, Derek, 1932 August 5-

Format:

Books

Publication Date

2001

Excerpt:

-- 8. Direct mail -- 9. Advertising -- 10. In-house promotion -- 11. Public relations -- 12. Special

Available:

Copies:

597.

The PR practitioner's desktop guide

Black, Caroline, 1956-

Format:

Books

Publication Date

2001

Excerpt:

Public relations -- Handbooks, manuals, etc.

Available:

Copies:

598.

Easy step by step guide to building a positive media profile

Rowson, Pauline.

Format:

Books

Publication Date

2001

Excerpt:

Public relations -- Handbooks, manuals, etc.

Available:

Copies:

599.

It's not about size : bigger brands for smaller businesses

Dickinson, Paul.

Format:

Books

Publication Date

2001

Excerpt:

Small business -- Public relations.

Available:

Copies:

600.

Marketing in travel and tourism

Middleton, Victor T. C.

MyiLibrary http://www.myilibrary.com?id=102840
Table of contents http://catdir.loc.gov/catdir/toc/els031/2001272313.html
Publisher description http://catdir.loc.gov/catdir/description/els031/2001272313.html

Format:

Books

Publication Date

2001

Excerpt:

Marketing Tools in Travel and Tourism -- Advertising and public relations -- Sales promotion, merchandising

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