Consumer behavior.

New consumer marketing : managing a living demand system / Baker, Susan.

implications, occupational stress, commodification and consumer values in higher education, performance, league

Creating powerful brands in consumer, service and industrial markets / De Chernatony, L. (Leslie)

Relationship Among Media, Advertising, and Consumers -- How Consumers Choose Media: Entertainment and

Participants as Consumers -- Understanding Spectators as Consumers -- Segmentation, Targeting, and Positioning

Consumer behaviour in a week / Cave, Susan, 1949-

Consumer satisfaction.

The social psychology of consumer behaviour / Bagozzi, Richard P.

A century of American icons : 100 products and slogans from the 20th century consumer culture /

Consumer behaviour : implications for marketing strategy / Neal, Cathy M.

Why businesses advertise -- Making and segmenting markets -- 'Finding' consumers -- Advertising and