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601. 
Cover image for Marketing in travel and tourism
by 
Middleton, Victor T. C.
Format: 
Books
Publication Date 
2001
Excerpt: 
Marketing Tools in Travel and Tourism -- Advertising and public relations -- Sales promotion, merchandising
Available: Copies:
602. 
Cover image for The hero and the outlaw : building extraordinary brands through the power of archetypes
by 
Mark, Margaret.
Format: 
Books
Publication Date 
2001
Excerpt: 
, public relations, organizational culture/policies, and philanthropic efforts. The book's fascinating
Available: Copies:
by 
Kotler, Philip.
Format: 
Electronic Resources
Publication Date 
2001
Excerpt: 
promotion, and public relations -- Personal selling and sales management -- Direct and online marketing: the
Available: Copies:
604. 
Cover image for Advertising : principles & practice
by 
Wells, William, 1926-
Format: 
Books
Publication Date 
2000 1999
Excerpt: 
. Promotions. 16. Public Relations. 17. Retail and Business-to-Business Advertising. 18. International
Available: Copies:
605. 
Cover image for Encyclopedia of tourism
by 
Jafari, Jafar.
Format: 
Books
Publication Date 
2000
Excerpt: 
, business travel, convention bureaux, hospitality, marketing, public relations. Cross-referencing helps
Available: Copies:
606. 
Cover image for Introduction to business management
by 
Du Toit, Gawie S.
Format: 
Books
Publication Date 
2000
Excerpt: 
; Public relations.
Available: Copies:
607. 
Cover image for Getting attention : leading-edge lessons for publicity and marketing
by 
Kohl, Susan, 1959-
Format: 
Books
Publication Date 
2000
Excerpt: 
Public relations.
Available: Copies:
608. 
Cover image for Public communication campaigns
by 
Atkin, Charles K.
Format: 
Books
Publication Date 
2000
Excerpt: 
Public relations.
Available: Copies:
by 
Hassam, Andrew.
Format: 
Books
Publication Date 
2000
Excerpt: 
Great Britain -- Foreign public opinion, Australian.
Available: Copies:
610. 
Cover image for Terms for endearment : business, NGOs and sustainable development
by 
Bendell, Jem.
Format: 
Books
Publication Date 
2000
Excerpt: 
Public relations -- Environmental aspects.
Available: Copies:
611. 
Cover image for Dan Janal's guide to marketing on the Internet : getting people to visit, buy, and become customers for life
by 
Janal, Daniel S.
Format: 
Books
Publication Date 
2000
Excerpt: 
highly effective public relations campaigns, and use the Internet as a customer support center."--Jacket.
Available: Copies:
612. 
Cover image for The foundations of business
by 
Machado, Ricardo.
Format: 
Books
Publication Date 
1999
Excerpt: 
-- Chapter 5: Functional areas: Marketing management and Public Relations -- Chapter 6: Functional area
Available: Copies:
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