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1. 
Cover image for The advertising handbook
by 
Brierley, Sean, 1966-
Format: 
Books
Publication Date 
2002
Excerpt: 
Why businesses advertise -- Making and segmenting markets -- 'Finding' consumers -- Advertising and
Available: Copies:
2. 
Cover image for Sports marketing : a strategic perspective
by 
Shank, Matthew D.
Format: 
Books
Publication Date 
2002
Excerpt: 
Participants as Consumers -- Understanding Spectators as Consumers -- Segmentation, Targeting, and Positioning
Available: Copies:
3. 
Cover image for The advertising handbook
by 
Brierley, Sean, 1966-
Format: 
Books
Publication Date 
2002
Excerpt: 
Why businesses advertise -- Making and segmenting markets -- 'Finding' consumers -- Advertising and
Available: Copies:
4. 
Cover image for International marketing
by 
Cateora, Philip R.
Format: 
Books
Publication Date 
2002
Excerpt: 
and services for consumers -- 13. Products and services for businesses -- 14. International marketing
Available: Copies:
5. 
Cover image for Effective marketing : creating and keeping customers
by 
Zikmund, William G.
Format: 
Books
Publication Date 
2002
Excerpt: 
Consumer behavior.
Available: Copies:
6. 
Cover image for Advertising on the Internet : how to get your message across on the World Wide Web
by 
Armstrong, Steven.
Format: 
Books
Publication Date 
2001
Excerpt: 
advertising to a relatively wealthy set of consumers.
Available: Copies:
7. 
Cover image for The essential guide to computing
by 
Walters, E. Garrison.
Format: 
Books
Publication Date 
2001
Excerpt: 
; enterprise applications, data warehousing, Web-centered development, and groupware, whether you're a consumer
Available: Copies:
8. 
Cover image for The practice of public relations
by 
Seitel, Fraser P.
Format: 
Books
Publication Date 
2001
Excerpt: 
. Government -- Ch. 19. Consumers and Investors -- Ch. 20. The Golden Age -- App. A. Code of Professional
Available: Copies:
9. 
Cover image for EVEolution : the eight truths of marketing to women
by 
Popcorn, Faith.
Format: 
Books
Publication Date 
2001 2000
Excerpt: 
Women consumers -- United States.
Available: Copies:
by 
Hammer, Michael, 1948-
Format: 
Books
Publication Date 
2001
Excerpt: 
Consumer satisfaction.
Available: Copies:
11. 
Cover image for Consumer behaviour
by 
Schiffman, Leon G.
Format: 
Books
Publication Date 
2001
Excerpt: 
Consumer behaviour / Schiffman, Leon G.
Available: Copies:
12. 
Cover image for Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.
by 
Peter, J. Paul.
Format: 
Books
Publication Date 
2001
Excerpt: 
Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson. Peter, J. Paul.
Available: Copies:
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