International business enterprises -- Case studies.

management. Features such as information boxes, case studies, critical thinking boxes and glossaries engage

-- Brand heritage profiles -- Intellectual property articles -- Intellectual property case studies

. What Did We Learn from the Case Studies? -- Interview with Gary Marsden -- 13. An Evaluation Framework

the real world with real-world case studies.

, discussion questions, practical exercises and case studies to stimulate self-study, debate and reflective

The case studies included in this text allow the reader to have rare access to insightful examples

archival resources --9. Case studies, qualitative interviews and focus groups --10. Observation --11

case studies to discuss brand concepts and challenges. It tackles how place perceptions are formed, how

principles of marketing. It includes numerous contemporary case studies, chapter summaries and review

Strategic planning -- Case studies.

. Clearly written, without jargon, specific coaching techniques are illustrated through short case studies