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6889. 
Cover image for Marketing ROI : the path to campaign, customer, and corporate profitability
by 
Lenskold, James.
Format: 
Books
Publication Date 
2003
Excerpt: 
campaign profitability -- Measurement process -- Strategic profit management -- Implementation process.
Available: Copies:
6890. 
Cover image for Business and administrative communication
by 
Locker, Kitty O.
Format: 
Books
Publication Date 
2003
Excerpt: 
Communication in management.
Available: Copies:
6891. 
Cover image for Collecting and interpreting qualitative materials
by 
Denzin, Norman K.
Format: 
Books
Publication Date 
2003
Excerpt: 
management and analysis methods / Software and qualitative research / Analyzing talk and text / Focus groups
Available: Copies:
by 
Rensburg, Ronél S.
Format: 
Books
Publication Date 
2003
Excerpt: 
organisation -- The performance dimensions of public relations: campaign planning and management -- Marketing
Available: Copies:
6893. 
Cover image for Before the brand : creating the unique DNA of an enduring brand identity
by 
Perry, Alycia.
Format: 
Books
Publication Date 
2003
Excerpt: 
Brand name products -- Marketing -- Management.
Available: Copies:
6895. 
Cover image for Casting for big ideas : a new manifesto for agency managers
by 
Jaffe, Andrew, 1938-2010.
Format: 
Books
Publication Date 
2003
Excerpt: 
Advertising agencies -- Management.
Available: Copies:
by 
Boyett, Joseph H.
Format: 
Books
Publication Date 
2003
Excerpt: 
The Future of Marketing -- All You Need Is a Brand -- All You Need Is Brand Management -- All You
Available: Copies:
6897. 
Cover image for Clueless in staring a business
by 
Lwin, May.
Format: 
Books
Publication Date 
2003
Excerpt: 
New business enterprises -- Management.
Available: Copies:
6898. 
Cover image for MCSA/MCSE self-paces training kit : managing a Microsoft Windows 2000 network environment
by 
Microsoft Corporation.
Format: 
Books
Publication Date 
2003
Excerpt: 
Computer networks -- Management.
Available: Copies:
6899. 
Cover image for Organizational communication : approaches and processes
by 
Miller, Katherine, 1959-
Format: 
Books
Publication Date 
2003
Excerpt: 
Communication in personnel management.
Available: Copies:
6900. 
Cover image for Brands and branding
by 
Clifton, Rita.
Format: 
Books
Publication Date 
2003
Excerpt: 
Brand name products -- Management.
Available: Copies:
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