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61. 
Cover image for Marketing management
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2009
Excerpt: 
customers -- Creating customer value, satisfation, and loyalty -- Analyzing consumer & business markets
Available: Copies:
by 
Beemer, C. Britt.
Format: 
Books
Publication Date 
2009
Excerpt: 
The customer rules : the 14 indispensable, irrefutable, and indisputable qualities of the greatest
Available: Copies:
by 
Baron, Steve (J. Steve)
Format: 
Books
Publication Date 
2009
Excerpt: 
Services marketing : text and cases. Baron, Steve (J. Steve)
Available: Copies:
64. 
Cover image for Successful customer service
by 
Rowson, Pauline.
Format: 
Books
Publication Date 
2009
Excerpt: 
Successful customer service / Rowson, Pauline.
Available: Copies:
by 
Caldwell, Sheri.
Format: 
Books
Publication Date 
2009
Excerpt: 
Customer services -- Psychological aspects.
Available: Copies:
66. 
Cover image for Sourcing and supply chain management
by 
Handfield, Robert B.
Format: 
Books
Publication Date 
2009
Excerpt: 
-- Purchasing services -- Supply chain information and e-systems -- Sourcing and supply performance measurement
Available: Copies:
67. 
Cover image for The call centre training handbook : a complete guide to learning & development in contact centres
by 
Wilson, John P. (John Peter), 1955 August 11-
Format: 
Books
Publication Date 
2009
Excerpt: 
Customer services -- Management.
Available: Copies:
68. 
Cover image for Services marketing : a contemporary approach
by 
Boshoff, Christo.
Format: 
Books
Publication Date 
2009
Excerpt: 
Customer services -- South Africa -- Marketing.
Available: Copies:
69. 
Cover image for Managing supply chains : a logistics approach with student CD
by 
Langley, C. John, 1946-
Format: 
Books
Publication Date 
2008
Excerpt: 
analysis -- Supply chain technology, managing information flows -- Demand management and customer services
Available: Copies:
70. 
Cover image for Malcolm McDonald on marketing planning : understanding marketing plans and strategy
by 
McDonald, Malcolm.
Format: 
Books
Publication Date 
2008 2007 2002
Excerpt: 
strategies -- 10. Place (distribution and customer service) strategies -- 11. Information and organization
Available: Copies:
by 
Young, Laurie, 1955-
Format: 
Books
Publication Date 
2008
Excerpt: 
From products to services : insight and experience from companies which have embraced the service
Available: Copies:
72. 
Cover image for Strategy, innovation, and change : challenges for management
by 
Murray, John A., 1948-
Format: 
Books
Publication Date 
2008
Excerpt: 
customer understanding to strategy innovation: practical tools to establish competitive positioning / Cliff
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