How strong brands utilize transmedia storytelling techniques to position the brand within Sinek's brand positioning framework on social media

An explanatory study focused on the value of content marketing with social media and why does it contribute to brand equity

Why should South African charity organisations invest in social media branding through the platform Facebook to increase flow of donations and overall fundraising

The personal brand of Oscar Pistorius in the eye of a media storm : social media and public opinion

Silence as a crisis communications strategy on social media

Selfie culture : to explore the motivations of social media selfies takers and the correlation, if any, to self-esteem, identity and ego

Social media, social genres : making sense of the ordinary