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61. 
Cover image for Strategic business planning : a dynamic system for improving performance & competitive advantage
by 
Reading, Clive.
Format: 
Books
Publication Date 
2002
Excerpt: 
-- Identity -- The value proposition -- What is identity? -- Customers' actual perception -- People -- The
Available: Copies:
62. 
Cover image for Get paid more and promoted faster
by 
Tracy, Brian.
Format: 
Electronic Resources
Publication Date 
2001
Excerpt: 
Create a Successful Image; 6 Start Earlier, Work Harder, and Stay Later; 7 Push to the Front; 8 Ask for
Available: Copies:
63. 
Cover image for Practice what you preach! : what managers must do to create a high achievement culture
by 
Maister, David H.
Format: 
Books
Publication Date 
2001
Excerpt: 
-- Lessons: Developing People -- Lessons: Other Topics -- It's Not One or the Other, It's Both! -- The
Available: Copies:
64. 
Cover image for The power of focus
by 
Canfield, Jack, 1944-
Format: 
Books
Publication Date 
2001 2000
Excerpt: 
from getting what they want is lack of focus. People, who focus on what they want, prosper. Those, who
Available: Copies:
65. 
Cover image for The tipping point : how little things can make a big difference
by 
Gladwell, Malcolm, 1963-
Format: 
Books
Publication Date 
2000
Excerpt: 
types who are natural pollinators of new ideas and trends, the people who create the phenomenon of word
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by 
Bouman, Martine (M.P.A.), 1954-
Format: 
Books
Publication Date 
1999
Excerpt: 
drama series, realistic social drama is especially successful in involving people emotionally. There is
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67. 
Cover image for Excellence in advertising : the IPA guide to best practice
by 
Butterfield, Leslie, 1952-
Format: 
Books
Publication Date 
1999
Excerpt: 
-- Creative briefing : the creative perspective / Steve Henry -- Getting the best out of people in advertising
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68. 
Cover image for Truth, lies, and advertising : the art of account planning
by 
Steel, Jon.
Format: 
Books
Publication Date 
1998
Excerpt: 
between agencies and the people they aim to persuade; he suggests new ways of approaching research to cut
Available: Copies:
69. 
Cover image for The human equation : building profits by putting people first
by 
Pfeffer, Jeffrey.
Format: 
Books
Publication Date 
1998
Excerpt: 
The human equation : building profits by putting people first / Pfeffer, Jeffrey.
Available: Copies:
70. 
Cover image for The way ahead : prominent Australians talk about the future of our nation
by 
Byrski, Liz.
Format: 
Books
Publication Date 
1998
Excerpt: 
Successful people -- Australia -- Interviews.
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71. 
Cover image for Clicking : 16 trends to future fit your life, your work and your business
by 
Popcorn, Faith.
Format: 
Books
Publication Date 
1996
Excerpt: 
A roadmap for people who want to reinvent themselves, to fashion for themselves a better, stronger
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72. 
Cover image for Disruption : overturning conventions and shaking up the marketplace
by 
Dru, Jean-Marie.
Format: 
Books
Publication Date 
1996
Excerpt: 
. Disruption is must reading for all advertising and marketing professionals, as well as business people who
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