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61. 
Cover image for The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly
The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly
by 
Scott, David Meerman.
Cover image http://catalogimages.wiley.com/images/db/jimages/9781118026984.jpg
Format: 
Books
Publication Date 
2011
Excerpt: 
branding -- The Horse Twitterer -- Connecting with fans -- How Amanda Palmer made $11,000 on Twitter in two
Available: Copies:
63. 
Cover image for Sports media : transformation, integration, consumption
Sports media : transformation, integration, consumption
by 
Billings, Andrew C.
Format: 
Books
Publication Date 
2011
Excerpt: 
sports on Twitter / Lauren Reichart Smith -- Sport, identities, and consumption: The construction of
Available: Copies:
64. 
Cover image for Creating a website
Creating a website
by 
MacDonald, Matthew, author.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1114/2011282358-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1114/2011282358-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1114/2011282358-d.html
Format: 
Regular print
Publication Date 
2011
Excerpt: 
community -- Website community tools -- Email newsletters -- Twitter -- Groups -- Facebook.
Available: Copies:
65. 
Cover image for The new relationship marketing : how to build a large, loyal, profitable network using the social Web
The new relationship marketing : how to build a large, loyal, profitable network using the social Web
The new relationship marketing : how to build a large, loyal, profitable network using the social Web
by 
Smith, Mari, 1966-
Format: 
Books
Publication Date 
2011
Excerpt: 
culture of Facebook, Twitter, and other popular online platforms. Shows exactly what to automate and
Available: Copies:
66. 
Cover image for The new edge in knowledge : how knowledge management is changing the way we do business
The new edge in knowledge : how knowledge management is changing the way we do business
by 
O'Dell, Carla S., 1950-
Format: 
Books
Publication Date 
2011
Excerpt: 
can be learned from Facebook, Twitter, Google and Amazon to make firms and people smarter, stronger
Available: Copies:
67. 
Cover image for Unmarketing : stop marketing. Start engaging.
Unmarketing : stop marketing. Start engaging.
Unmarketing : stop marketing. Start engaging.
by 
Stratten, Scott.
Format: 
Books
Publication Date 
2010
Excerpt: 
-- Transparency and Authenticity -- My Transparency on Twitter -- Your Transparency on Twitter -- Affiliates
Available: Copies:
68. 
Cover image for The social media marketing book
The social media marketing book
by 
Zarrella, Dan.
View this book online, via DawsonERA, both on- and off-campus
This title is also available as an eBook. Click here.
View this book online, via DawsonERA, both on- and off-campus
This title is also available in print. Click here.
Format: 
Books
Publication Date 
2010
Excerpt: 
Blogging -- Twitter and microblogging -- Social networking -- Media sharing -- Social news and
Available: Copies:
69. 
Cover image for E-business : a management perspective
E-business : a management perspective
by 
Reynolds, Jonathan, 1958-
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=018953049&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018953049&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
2010
Excerpt: 
Alibab.com, Twitter, Hotel Chocolat, and Second Life, the discussion examines the fast-moving and complex
Available: Copies:
70. 
Cover image for The handbook of online and social media research : tools and techniques for market researchers
The handbook of online and social media research : tools and techniques for market researchers
by 
Poynter, Ray.
Cover image http://catalogimages.wiley.com/images/db/jimages/9780470710401.jpg
Format: 
Books
Publication Date 
2010
Excerpt: 
reliability, into the maelstrom that is unfolding in the post Web 2.0 world of Twitter, community panels
Available: Copies:
71. 
Cover image for Social media for trainers : techniques for enhancing and extending learning
Social media for trainers : techniques for enhancing and extending learning
Social media for trainers : techniques for enhancing and extending learning
by 
Bozarth, Jane, 1961-
Format: 
Books
Publication Date 
2010
Excerpt: 
challenges faced by workplace training practitioners. Social media vehicles such as Twitter and Facebook, for
Available: Copies:
72. 
Cover image for The 2020 workplace : how innovative companies attract, develop, and keep tomorrow's employees today
The 2020 workplace : how innovative companies attract, develop, and keep tomorrow's employees today
by 
Meister, Jeanne C.
Format: 
Books
Publication Date 
2010
Excerpt: 
in action, including a YouTube new-hire orientation contest, the use of Twitter for sourcing job
Available: Copies:
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