6

, and Cognitive Biases -- Chapter 6 Finding and Using Negotiation Leverage -- Chapter 7 Ethics in

-- Chapter 5: Functional areas: Marketing management and Public Relations -- Chapter 6: Functional area

-- Ch. 4. The French Surrender -- Ch. 5. The Monetary Jesuit and the Secret Capital -- Ch. 6. The

customer and market audit -- 5. Completing the marketing audit : the product audit -- 6. Setting marketing

Evaluating Work: Job Evaluation -- 6 Person-Based Structures -- 7 Defining Competitiveness -- 8 Designing Pay

6

. Effective reading and listening -- 5. Planning to write -- 6. Effective writing -- 7. Writing a dissertation

-- pt. II. Developing the Marketing Channel. Ch. 5. Strategy in Marketing Channels. Ch. 6. Designing the

, Position and the Marketing Mix -- 3. Marketing Planning -- 4. Buyer Behaviour -- 5. Marketing Research -- 6

the general purpose -- Phrasing the central idea -- 6. Supporting your ideas -- Forms of support

741.6 HEL