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2161. 
Cover image for Evaluating public relations : a best practice guide to public relations planning, research & evaluation
by 
Watson, Tom, 1950-
Format: 
Books
Publication Date 
2007
Excerpt: 
Investment (ROI) -- Econometrics -- Advertising Value Equivalents (AVEs) -- Payment by results -- Management
Available: Copies:
by 
Learning Seed Company.
Format: 
Video disc
Publication Date 
2007
Excerpt: 
Advertising -- Psychological aspects.
Available: Copies:
2163. 
Cover image for Scholastic journalism
by 
Rolnicki, Tom.
Format: 
Books
Publication Date 
2007
Excerpt: 
supplements -- Online journalism -- Visual storytellling: pictures, art and graphics -- Advertising in
Available: Copies:
2164. 
Cover image for Alek : Sudanese refugee to international supermodel
by 
Wek, Alek.
Format: 
Books
Publication Date 
2007
Excerpt: 
model in hip advertising campaigns, she is working the runways for the world's leading designers. But
Available: Copies:
2165. 
Cover image for A world history of photography
by 
Rosenblum, Naomi.
Format: 
Books
Publication Date 
2007
Excerpt: 
, advertising, and photojournalism, and to the camera as a medium of personal artistic expression. Profiles are
Available: Copies:
2167. 
Cover image for The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing, & online media to reach buyers directly
by 
Scott, David Meerman.
Format: 
Books
Publication Date 
2007
Excerpt: 
that cost a fraction of your big-budget advertising campaign. Rather than bombard them with advertising
Available: Copies:
2168. 
Cover image for Marketing research : tools & techniques
by 
Bradley, Nigel, 1958-
Format: 
Books
Publication Date 
2007 2006
Excerpt: 
-- Advertising research -- Social research -- Market researcher's toolbox.
Available: Copies:
2169. 
Cover image for The long tail : how endless choice is creating unlimited demand
by 
Anderson, Chris, 1961-
Format: 
Books
Publication Date 
2007
Excerpt: 
economics apply to industries ranging from the toy business to advertising to kitchen appliances. He sets
Available: Copies:
2170. 
Cover image for International marketing
by 
Kleindl, Brad Alan, 1955-
Format: 
Books
Publication Date 
2007
Excerpt: 
promotional strategies -- Lesson 9.2. International advertising -- Lesson 9.3. International selling
Available: Copies:
2171. 
Cover image for Ralph Lauren
by 
Lauren, Ralph.
Format: 
Books
Publication Date 
2007
Excerpt: 
, hand-picked from hundreds of runway shows, collections, and his signature cinematic advertising
Available: Copies:
2172. 
Cover image for Layout workbook : a real-world guide to building pages in graphic design
by 
Cullen, Kristin.
Format: 
Books
Publication Date 
2007 2005
Excerpt: 
Advertising layout and typography.
Available: Copies:
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