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133. 
Cover image for Marketing to moviegoers : a handbook of strategies used by major studios and independents
by 
Marich, Robert.
Format: 
Books
Publication Date 
2005
Excerpt: 
plan - including creating advertising materials, buying advertising for multimedia campaigns, mounting
Available: Copies:
134. 
Cover image for Kidnapped : how irresponsible marketers are stealing the minds of your children
by 
Acuff, Dan S., 1942-
Format: 
Books
Publication Date 
2005
Excerpt: 
Advertising and children.
Available: Copies:
135. 
Cover image for Graphic design school : a foundation course in the principles and practices of graphic design
by 
Dabner, David.
Format: 
Books
Publication Date 
2005
Excerpt: 
-- Production issues -- Commercial practices -- Editorial design -- Advertising -- Corporate design -- Web
Available: Copies:
136. 
Cover image for Brand sense : build powerful brands through touch, taste, smell, sight, and sound
by 
Lindström, Martin, 1970-
Format: 
Books
Publication Date 
2005
Excerpt: 
Advertising -- Psychological aspects.
Available: Copies:
137. 
Cover image for Guts! : companies that blow the door off business-as-usual
by 
Freiberg, Kevin, 1958-
Format: 
Books
Publication Date 
2005
Excerpt: 
billion dollars in assets; Roy Spence, Jr., President of GSD&M Advertising, which AdWeek magazine named
Available: Copies:
138. 
Cover image for The body : a reader
by 
Fraser, Mariam.
Format: 
Books
Publication Date 
2005
Excerpt: 
-- Soft-soaping empire: commodity racism and imperial advertising / Anne McClintock -- The finest consumer
Available: Copies:
139. 
Cover image for Public relations writing : form & style.
by 
Newsom, Doug.
Format: 
Books
Publication Date 
2005
Excerpt: 
-- Features for Print and Broadcasting -- Message Design Concepts -- Writing Advertising Copy -- Writing for
Available: Copies:
140. 
Cover image for Grapevine : the new art of word-of-mouth marketing
by 
Balter, Dave.
Format: 
Books
Publication Date 
2005
Excerpt: 
Word-of-mouth advertising.
Available: Copies:
141. 
Cover image for Electronic commerce 2004 : a managerial perspective
by 
Turban, Efraim.
Format: 
Books
Publication Date 
2004
Excerpt: 
relationship management -- 5. Online advertising -- -- pt. 3. Business-to-business e-commerce -- 6. Company
Available: Copies:
142. 
Cover image for Lovemarks : the future beyond brands
by 
Roberts, Kevin, 1949-
Format: 
Books
Publication Date 
2004
Excerpt: 
Advertising -- Brand name products.
Available: Copies:
143. 
Cover image for 20s : all-American ads
by 
Heimann, Jim, 1948-
Format: 
Books
Publication Date 
2004
Excerpt: 
Advertising -- United States -- History -- 20th century.
Available: Copies:
144. 
Cover image for Media now : understanding media culture and technology
by 
Straubhaar, Joseph D.
Format: 
Electronic Resources
Publication Date 
2004
Excerpt: 
-- 11. Advertising -- History : origins of advertising -- Technology : new advertising media
Available: Copies:
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