.Audiences: Publics, Crowds, Mass / Richard Butsch -- 5.Rhetoric in Cross-Cultural Perspectives / C. Jan

power to bypass traditional media -- The audience's power to respond -- Traditional or new media - which

plays, suited to both undergraduate and popular audiences ; Looks at 24 of the most significant plays

1. Why Social Media?. 2. Goals and Strategies -- 3. Identifying Target Audiences -- 4. Rules of

Contents note continued: 27.3.The Practitioner Audience -- 27.4.The Lay Audience -- 27.5.Concluding

Writing the Dissertation -- The Audiences for the Dissertation -- Analyze the Special Characteristics of

-- Why Study Audiences? -- Researching Media Effects -- The Ethics of Audience Research -- Survey

research but also for their ability to communicate their subject to popular audiences. Each essay is

audiences -- What is an audience? -- Propaganda and manipulating audiences -- Media effects and moral panics

communication research / Klaus Bruhn Jensen -- Audiences in the round : multi-method research in factual and

audiences, changing journalism? / Tamara Witschge -- Transparency and the ethics of new journalism / Angela

Reacting to reality television : performance, audience and value / Skeggs, Beverley.