Are international fashion retailers taking aim at Mr Price based brand equity?

An exploratory study [to] determine how Mr Price used bloggers to produce branded content to build brand equity

To explore the relationship between employee perceptions and brand equity : case study Mondelez International

The effect of organisational culture and structure on creativity within the advertising industry

Leveraging thought leadership through social media to build brand equity for fitness brands

The effect on Cape Town's retail environment produced by the Banting diet and the purchasing patterns of those who follow it : a mixed method study

A qualitative research study exploring the impact of Puma's celebrity endorsement deals on their brand equity in a South African sportswear industry context

Context planning and channel innovation : reading pack

Brand communication in context : reading pack.

Brand strategy 3 : reading pack.