Observation, Interviews, Focus Groups, and Qualitative Content Analysis -- Pt. III. Approaches to Data

Groups -- 8 Bulletin Board Groups and Parallel IDIs -- 9 Other Online Qualitative Methods and Summary of

-- Interviewing: fear and liking in the field -- Life history interviewing -- Focus groups as collaborative

collection methods -- 9. Preparation and process of qualitative interviews and focus groups -- 10

studies -- Interviews and focus groups -- Ethnography -- Usability testing -- Analyzing qualitative data

Introduction -- Lesson observation -- Work scrutiny -- Pupil focus groups -- Questionnaires

Howard H. Stevenson -- Building the emotional intelligence of groups / Vanessa Urch Druskat and Steven B

-- Focus on delinquency : diet and delinquency -- Focus on delinquency : attention deficit/hyperactivity

-Fishman and Chip Conley -- Friends groups can help libraries promote their services / Sally Gardner Reed.

used as giant, free focus groups. Advertising is less effective at influencing consumers than the

Marketing Research; 7 Choosing Participants for Qualitative Research; 8 Planning and Conducting Focus Groups

-- Focus groups / Ann Cronin -- Qualitative interviewing / Nigel Fielding and Hilary Thomas -- Ethnography