Bloggers, beauty brands and consumer perception: a descriptive case study on the impact of beauty bloggers on brand perception within the South African context

The effect on Cape Town's retail environment produced by the Banting diet and the purchasing patterns of those who follow it : a mixed method study

A qualitative research study exploring the impact of Puma's celebrity endorsement deals on their brand equity in a South African sportswear industry context

Unusual anchors of luxury : luxury brands entering emerging markets

Investigating the customer decision journey in emerging market

Exploring the perception of female millenial consumers on celebrity endorser scandal : implications for purchase intent

Exploratory study to determine how digital brand strategy is an essential tool for brand building in participation age

Analysing how the EFF have built their brand in the last 4 years

A qualitative study to unpack how DS Sbu has used his personal brand to create awareness for MoFaya energy drink

An exploration of whether the direct representation of feminine cues for Carling Black Label's advertising tarnishes it brand quality

Examining digital communication platforms in creating brand equity in the South African pharmaceutical industry

The effects of internal branding on medical representative in leading pharmaceutical company in South Africa