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925. 
Cover image for Advertising theory
Advertising theory
by 
Rodgers, Shelly.
Format: 
Books
Publication Date 
2012
Excerpt: 
: drawing on theories from strategic management and international business / by Charles R. Taylor, Shintaro
Available: Copies:
926. 
Cover image for Handbook on the economics and theory of the firm.
Handbook on the economics and theory of the firm.
by 
Dietrich, Michael.
Format: 
Books
Publication Date 
2012
Excerpt: 
fields of economics, heterodox economics, business and management, and industrial organization.
Available: Copies:
927. 
Cover image for Essential mathematics for market risk management
Essential mathematics for market risk management
by 
Hubbert, Simon.
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy1210/2011039267-b.html
Publisher description http://www.loc.gov/catdir/enhancements/fy1210/2011039267-d.html
Table of contents only http://www.loc.gov/catdir/enhancements/fy1210/2011039267-t.html
Format: 
Books
Publication Date 
2012
Excerpt: 
Essential mathematics for market risk management / Hubbert, Simon.
Available: Copies:
928. 
Cover image for Positioning the brand : an inside-out approach
Positioning the brand : an inside-out approach
by 
Riezebos, H. J., 1960-
Format: 
Books
Publication Date 
2012
Excerpt: 
Product management.
Available: Copies:
929. 
Cover image for The social media handbook : policies and best practices to effectively manage your organization's social media presence, posts, and potential risks
The social media handbook : policies and best practices to effectively manage your organization's social media presence, posts, and potential risks
by 
Flynn, Nancy, 1956-
Format: 
Books
Publication Date 
2012
Excerpt: 
Compliance with Education -- 13.Reputation Management: Responding to and Recovering from a Social Networking
Available: Copies:
930. 
Cover image for Corporate sustainability : Integrating performance and reporting.
Corporate sustainability : Integrating performance and reporting.
by 
Brockett, Ann M.
Format: 
Books
Publication Date 
2012
Excerpt: 
. Business Sustainability and Accountability examines business sustainability and accountability reporting
Available: Copies:
931. 
Cover image for Foundations of strategy
Foundations of strategy
by 
Grant, Robert M., 1948-
Format: 
Books
Publication Date 
2012
Excerpt: 
Industrial management -- Technological innovations.
Available: Copies:
932. 
Cover image for Governance and family firms
Governance and family firms
by 
Pindado, Julio.
Format: 
Books
Publication Date 
2012
Excerpt: 
Family-owned business enterprises -- Management.
Available: Copies:
933. 
Cover image for The greatest business decisions of all time : how Apple, Ford, IBM, Zappos, and others made radical choices that changed the course of business
The greatest business decisions of all time : how Apple, Ford, IBM, Zappos, and others made radical choices that changed the course of business
by 
Harnish, Verne.
Format: 
Books
Publication Date 
2012
Excerpt: 
The greatest business decisions of all time : how Apple, Ford, IBM, Zappos, and others made radical
Available: Copies:
934. 
Cover image for Market segmentation : how to do it and how to profit from it
Market segmentation : how to do it and how to profit from it
by 
McDonald, Malcolm.
Format: 
Books
Publication Date 
2012
Excerpt: 
Management, Innovation, Relationship Marketing and, latterly, CRM? The answer, of course, is because of a
Available: Copies:
935. 
Cover image for Public finance : an international perspective
Public finance : an international perspective
by 
Greene, Joshua E.
Format: 
Books
Publication Date 
2012
Excerpt: 
.Externalities require public management -- C.High risk or capital scarcity precludes private entry -- D.The service is
Available: Copies:
936. 
Cover image for Understanding business research
Understanding business research
by 
Weathington, Bart L.
Format: 
Books
Publication Date 
2012
Excerpt: 
Understanding business research / Weathington, Bart L.
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