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61. 
Cover image for Graphic design history
by 
Heller, Steven.
Format: 
Books
Publication Date 
2001
Excerpt: 
: understanding deconstruction / The advertising of Magritte/the Magritte in advertising / Film posters by Moscow
Available: Copies:
62. 
Cover image for Branding @ the digital age
by 
Meyers, Herbert M.
Format: 
Books
Publication Date 
2001
Excerpt: 
advertising -- Brand identity and the law -- A look ahead: e-biz in the new millennium.
Available: Copies:
63. 
Cover image for Handbook of public relations
by 
Skinner, C. J.
Format: 
Books
Publication Date 
2001
Excerpt: 
and research. Ch. 5. Public relations and marketing. Ch. 6. Public relations and advertising. Ch. 7
Available: Copies:
64. 
Cover image for Strategic marketing problems : cases and comments
by 
Kerin, Roger A.
Format: 
Books
Publication Date 
2001
Excerpt: 
Corporation: National Television Advertising Campaign / Roger A. Kerin -- Price Waterhouse / Roger A. Kerin
Available: Copies:
65. 
Cover image for Successful direct marketing methods
by 
Stone, Bob, 1918-2007.
Format: 
Books
Publication Date 
2001
Excerpt: 
-commerce -- Ch. 14. Creating direct mail advertising -- Ch. 15. Creating and managing catalogs -- Ch. 16
Available: Copies:
66. 
Cover image for Brand leadership
by 
Aaker, David A.
Format: 
Books
Publication Date 
2000
Excerpt: 
spectrum -- 5. Brand architecture -- Part IV. Building brands: beyond advertising : 6. Adidas and Nike
Available: Copies:
67. 
Cover image for Marketing management
by 
Strydom, J. W. (Johan Wilhelm), 1952-
Format: 
Books
Publication Date 
2000
Excerpt: 
communication through advertising ; Elements of marketing communication ; Pricing decisions ; Marketing planning
Available: Copies:
68. 
Cover image for Critical reading and writing : an introductory coursebook
by 
Goatly, Andrew, 1950-
Format: 
Books
Publication Date 
2000
Excerpt: 
the text -- Introduction to Part Three. Chapter 7. Advertising and consumerism -- Chapter 8. Fiction
Available: Copies:
69. 
Cover image for Marketing through mud and dust
by 
Kuzwayo, Muzi.
Format: 
Books
Publication Date 
2000
Excerpt: 
correct advertising.
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by 
Erasmus-Kritzinger, Lisel, 1967-
Format: 
Books
Publication Date 
2000
Excerpt: 
communication and advertising -- 4. Presentation communication -- 5. Multicultural communication in the business
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71. 
Cover image for Global graphics : symbols : designing with symbols for an international market
by 
Miller, Anistatia R., 1952-
Format: 
Books
Publication Date 
2000
Excerpt: 
information on how the use of certain symbols will influence public response to advertising campaigns, annual
Available: Copies:
72. 
Cover image for Cybermarketing : how to use the Internet to market your goods and services
by 
Bickerton, Pauline.
Format: 
Books
Publication Date 
2000
Excerpt: 
Internet advertising.
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