Context planning and channel innovation : reading pack

The assessment and development of the branding of animal shelters : encouraging public support and adoption of companion dogs through effective brand marketing strategy

The 21st century food market vendor

Bloggers, beauty brands and consumer perception: a descriptive case study on the impact of beauty bloggers on brand perception within the South African context

The effect on Cape Town's retail environment produced by the Banting diet and the purchasing patterns of those who follow it : a mixed method study

A qualitative research study exploring the impact of Puma's celebrity endorsement deals on their brand equity in a South African sportswear industry context

Introduction to creative development : reading pack.

Introduction to creative brand communication : reading pack.

Creative development : reading pack.

Principles of strategic thinking : reading pack.

Brand communication and leadership : reading pack.