Exploring the influence of brand aestethics on consumers' image of the Woolworths brand

To explore the relationship between employee perceptions and brand equity : case study Mondelez International

The effect of organisational culture and structure on creativity within the advertising industry

Bloggers, beauty brands and consumer perception: a descriptive case study on the impact of beauty bloggers on brand perception within the South African context

The effect on Cape Town's retail environment produced by the Banting diet and the purchasing patterns of those who follow it : a mixed method study

A qualitative research study exploring the impact of Puma's celebrity endorsement deals on their brand equity in a South African sportswear industry context

Leveraging thought leadership through social media to build brand equity for fitness brands

Introduction to creative development : reading pack.

Principles of innovation : reading pack.

Context planning and channel innovation : reading pack

Principles of strategic thinking : reading pack.

Branding the ordinary