Will the current brand management model that have sustained companies in the last decade be sustainable in future

A descriptive analysis into the link between counterfeit goods with the luxury goods industry, and how they influence original brand reputation within a South African context

The art of online art marketing : consumer dynamics in online art purchasing : a South African 'gallerist' perspective

The aspartame diet : an investigation of consumer perceptions and consumption of diet soda

Branding is a science, loyalty is an art : determining the factors that motivates [sic] two of South Africa's Afrikaans women's magazines' readers to stay loyal to the magazine as a brand

Branding, metrics and the Castle Lite Platinum Edition : will analysing the Castle Lite Platinum Edition marketing efforts shed light on how accurately we can measure the effectiveness of a campaign?

Building strong brands through Action Research : a case study of the Humphry Baby brand

Dress to impress : an investigation into the role of the selfie and the vlog in the personal brand building of female South African micro celebrities

Eat in for four : how domestic heteronormativity informs the Woolworths food brand

An exploration of the concept of New Marketing and how it is changing the business world

Fit, fabulous and probably fake : the influence of Instagram on women's self-perception and self-worth

Game your campaign : what marketers can learn from educators : creating a 'game to market' model for the development of marketing campaigns, based on pedagogical approaches to gamification