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Cover image for Test item file : Principles of marketing, [by] Philip Kotler, Gary Armstrong

Test item file : Principles of marketing, [by] Philip Kotler, Gary Armstrong

Test item file : Principles of marketing, [by] Philip Kotler, Gary Armstrong

by

Brooks, John R.

Format:

Books

Publication Date

2001

Excerpt:

Pearson Prentice Hall,

Available: Copies:

1022.

Cover image for Social psychology : Robert S. Feldman.

Social psychology : Robert S. Feldman.

by

Feldman, Robert S. (Robert Stephen), 1947-

Format:

Books

Publication Date

2001

Excerpt:

Prentice Hall,

Available: Copies:

1023.

Cover image for Governing : an introduction to political science

Governing : an introduction to political science

Governing : an introduction to political science

by

Ranney, Austin.

Format:

Books

Publication Date

2001

Excerpt:

Prentice Hall,

Available: Copies:

1024.

Cover image for Business data communications

Business data communications

by

Stallings, William.

Format:

Books

Publication Date

2001 2000

Excerpt:

Prentice Hall,

Available: Copies:

1025.

Cover image for Personal computer fundamentals for technology students : hardware, Windows 2000, applications

Personal computer fundamentals for technology students : hardware, Windows 2000, applications

by

Herniter, Marc E.

Format:

Books

Publication Date

2001

Excerpt:

Prentice Hall,

Available: Copies:

1026.

Cover image for The personal computer : operating, troubleshooting, and upgrading

The personal computer : operating, troubleshooting, and upgrading

by

Awwad, Mike Mutasem.

Format:

Books

Publication Date

2001

Excerpt:

Prentice Hall,

Available: Copies:

1027.

Cover image for Managing Today

by

Robbins, Stephen P.

Format:

Books

Publication Date

2000

Excerpt:

Prentice-Hall

Available: Copies:

1028.

Cover image for Advertising : principles & practice

Advertising : principles & practice

by

Wells, William, 1926-

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008796791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008796791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2000 1999

Excerpt:

Prentice Hall,

Available: Copies:

1029.

Cover image for Data and computer communications

Data and computer communications

by

Stallings, William

Format:

Books

Publication Date

2000

Excerpt:

Prentice Hall

Available: Copies:

1030.

Cover image for Behavior in organizations : understanding and managing the human side of work

Behavior in organizations : understanding and managing the human side of work

by

Greenberg, Jerald.

Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1552966

Format:

Books

Publication Date

2000

Excerpt:

Prentice Hall,

Available: Copies:

1031.

Cover image for Marketing management

Marketing management

Marketing management

by

Kotler, Philip

Format:

Books

Publication Date

2000

Excerpt:

Prentice-Hall

Available: Copies:

1032.

Cover image for Conducting research into human geography

Conducting research into human geography

Conducting research into human geography

by

Kitchin, Rob

Format:

Books

Publication Date

2000

Excerpt:

Prentice Hall

Available: Copies:

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Author

Kotler, Philip.

(31)

Robbins, Stephen P., 1943-

(22)

Stallings, William.

(19)

(17)

Deitel, Harvey M., 1945-

(15)

Horngren, Charles T., 1926-

(15)

Deitel, Paul J.

(14)

(10)

Tanenbaum, Andrew S., 1944-

(9)

Keller, Kevin Lane, 1956-

(8)

Mintzberg, Henry.

(8)

Schiffman, Leon G.

(8)

Armstrong, Gary (Gary M.)

(7)

Kanuk, Leslie Lazar.

(7)

(7)

Arens, Alvin A.

(6)

Bovée, Courtland L.

(6)

Hull, John, 1946-

(6)

Laudon, Kenneth C., 1944-

(6)

(6)

Nieto, T. R. (Tem R.)

(6)

Schneider, David I.

(6)

(6)

Turban, Efraim.

(6)

Aitchison, Jim.

(5)

Blanchard, Olivier (Olivier J.)

(5)

Center, Allen H.

(5)

Chaffey, Dave, 1963-

(5)

Coulter, Mary K.

(5)

Harrison, Walter T.

(5)

Hoffer, Jeffrey A.

(5)

Malhotra, Naresh K.

(5)

Moriarty, Sandra E. (Sandra Ernst)

(5)

(5)

Sloman, John, 1947-

(5)

Solomon, Michael R.

(5)

Bergman, Edward F.

(4)

Bowen, John (John T.), 1948-

(4)

Bradley, Frank, 1942-

(4)

(4)

Burnett, John, 1944-

(4)

Cutlip, Scott M.

(4)

Datar, Srikant M.

(4)

George, Joey F.

(4)

Hergenhahn, B. R., 1934-2007.

(4)

Jones, Gareth R.

(4)

Keegan, Warren J.

(4)

Lampel, Joseph.

(4)

Levine, David M., 1946-

(4)

Loebbecke, James K.

(4)

Lovelock, Christopher H.

(4)

Makens, James C.

(4)

Olson, Matthew H.

(4)

Pindyck, Robert S.

(4)

Renwick, William H.

(4)

(4)

Robbins, Stephen P.

(4)

Rubinfeld, Daniel L.

(4)

Scarborough, Norman M.

(4)

Shank, Matthew D.

(4)

Sundem, Gary L.

(4)

Wells, William, 1926-

(4)

Zimmerer, Thomas.

(4)

Ahlstrand, Bruce W.

(3)

(3)

(3)

(3)

Atkinson, Anthony A.

(3)

(3)

Beekman, George.

(3)

(3)

Cascio, Wayne F.

(3)

(3)

Chisnall, Peter M.

(3)

Clarke, Keith C., 1955-

(3)

Clow, Kenneth E.

(3)

(3)

Comer, Douglas.

(3)

Cornelius, Sarah.

(3)

Dessler, Gary, 1942-

(3)

Edwards, Linda Carol.

(3)

Elliott, John A.

(3)

Floyd, Thomas L.

(3)

Foster, George, 1948-

(3)

Frost, Raymond, 1960-

(3)

George, Jennifer M.

(3)

Goetsch, David L.

(3)

Grauer, Robert T., 1945-

(3)

Greene, Beverly.

(3)

Henry, Nicholas

(3)

Henry, Nicholas, 1943-

(3)

Heywood, D. Ian.

(3)

(3)

(3)

Johnson, Gerry.

(3)

(3)

Laudon, Jane Price.

(3)

Lewis, Philip, 1945-

(3)

Liang, Y. Daniel.

(3)

McNurlin, Barbara C. (Barbara Canning)

(3)

Merchant, Kenneth A.

(3)

Miller, Irwin, 1928-

(3)

Nevid, Jeffrey S.

(3)

Nordström, K. (Kjell)

(3)

Patrick, John J.

(3)

Pfleeger, Charles P., 1948-

(3)

Pfleeger, Shari Lawrence.

(3)

Quible, Zane K., 1942-

(3)

Rathus, Spencer A.

(3)

(3)

Robbins, Stephen P

(3)

Scholes, Kevan.

(3)

Sincich, Terry.

(3)

Sprague, Ralph H.

(3)

Stallings, William

(3)

(3)

Tanenbaum, Andrew S

(3)

Tanenbaum, Andrew S.

(3)

Turney, Peter B. B.

(3)

Valacich, Joseph S., 1959-

(3)

Van Horne, James C.

(3)

Vaughan, Graham M.

(3)

Wakerly, John F.

(3)

Watne, Donald A.

(3)

(2)

(2)

Bailey, Edward P.

(2)

Balaam, David N., 1950-

(2)

Balkin, David B., 1948-

(2)

Bamber, Linda S. (Linda Smith), 1954-

(2)

Banhegyi, Steve.

(2)

Barkan, Steven E., 1951-

(2)

Baron, David P.

(2)

Bartol, Anne M.

(2)

Bartol, Curt R., 1940-

(2)

Beauchamp, Tom L.

(2)

Beech, John G., 1947-

(2)

Benson, P. George, 1946-

(2)

Berenson, Mark L.

(2)

Berger, Paul D., 1943-

(2)

(2)

Besterfield, Dale H.

(2)

(2)

Blanchard, Olivier

(2)

Blanchard, P. Nick.

(2)

(2)

(2)

(2)

Bowie, Norman E., 1942-

(2)

(2)

Brennan, James F.

(2)

Burns, Alvin C.

(2)

Burton, Sharon, 1942-

(2)

Bush, Ronald F.

(2)

Cardy, Robert L., 1955-

(2)

Carrell, Michael R.

(2)

Chadwick, Simon, 1964-

(2)

Champion, Dean J.

(2)

Chowdhury, Subir.

(2)

Clark, Mary Jo Dummer.

(2)

Cohen, Bernard P.

(2)

Comer, Douglas E.

(2)

Cooper, Chris, 1952-

(2)

(2)

Cortada, James W.

(2)

Coughlan, Anne T.

(2)

(2)

Creswell, John W.

(2)

David, Fred R. Concepts of strategic management.

(2)

Davidson, Rob, 1955-

(2)

Day, Alastair L.

(2)

DeCenzo, David A.

(2)

(2)

Deresky, Helen.

(2)

Doyle, Peter, 1943-2003.

(2)

(2)

Dyson, J. R. (John R.)

(2)

(2)

(2)

Egan, John, 1952-

(2)

Elliott, Barry.

(2)

Elliott, Jamie.

(2)

Evans, James R. (James Robert), 1950-

(2)

(2)

Feldman, Robert S. (Robert Stephen), 1947-

(2)

Fellenstein, Craig.

(2)

(2)

Financial Times Limited.

(2)

Fort, Rodney D.

(2)

(2)

Freund, John E.

(2)

Freund, John E. Mathematical statistics.

(2)

Froyen, Richard T

(2)

Froyen, Richard T.

(2)

George, Jennifer M; Jones, Gareth R

(2)

Giannetti, Louis D.

(2)

Goddard, John A.

(2)

Goldstein, Nathan.

(2)

Gray, William S., 1936-

(2)

Greasley, Andrew.

(2)

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(31)

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(28)

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(24)

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(22)

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(21)

Electronic commerce.

(20)

(17)

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(15)

Industrial management.

(15)

(14)

Consumer behavior.

(14)

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(14)

Business enterprises -- Finance.

(13)

(13)

Business communication.

(12)

Financial statements.

(12)

Java (Computer program language)

(12)

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(12)

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(12)

(12)

Computer networks.

(11)

Macroeconomics.

(11)

Organizational effectiveness.

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Strategisch management.

(11)

Success in business.

(11)

System analysis.

(11)

Managerial accounting.

(10)

Marketing research.

(10)

Object-oriented programming (Computer science)

(10)

Operating systems (Computers)

(10)

Production management.

(10)

(10)

(10)

Business planning.

(9)

Information resources management.

(9)

Tourism -- Marketing.

(9)

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(8)

Computer organization.

(8)

Computer programming.

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Cost accounting.

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Data transmission systems.

(8)

Export marketing -- Management.

(8)

Internet marketing.

(8)

(8)

Motivation research (Marketing)

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New business enterprises -- Management.

(8)

(8)

Project management.

(8)

Small business -- Management.

(8)

Social psychology.

(8)

(8)

Strategische planning.

(8)

Strategisches Management.

(8)

(7)

Commercial statistics.

(7)

Communication in marketing.

(7)

Computer security.

(7)

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(6)

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(5)

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Microsoft Excel (Computer file)

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Report writing.

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World Wide Web.

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Communication in management.

(4)

(4)

Computer graphics.

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Computer science.

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(4)

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Electronic data processing personnel -- Certification.

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Human geography.

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Marketing -- Planning.

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Microsoft Office.

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SPSS for Windows.

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Sales promotion.

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Self-actualization (Psychology)

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Social responsibility of business.

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