Creative development : reading pack.

Principles of strategic thinking : reading pack.

Brand communication and leadership : reading pack.

Introduction to creative brand building communication : reading pack.

Principles of innovation : reading pack.

Branding the ordinary

Evaluating the success of real-time content marketing on Twitter during live sporting events

Alcohol affair : the influence of experiential marketing on purchase behaviour

Fashion branding and social media : the impact of social media on branding in the fashion industry

The feasibility of crisis management : a study of consumer perception and its impact on crisis management

How does the use of religion as a shock tactic within advertising affect the consumer's perception of the brand?

How strong brands utilize transmedia storytelling techniques to position the brand within Sinek's brand positioning framework on social media