The 21st century food market vendor

The effect on Cape Town's retail environment produced by the Banting diet and the purchasing patterns of those who follow it : a mixed method study

A qualitative research study exploring the impact of Puma's celebrity endorsement deals on their brand equity in a South African sportswear industry context

Diaspora marketing as a strategic imperative in competitive identity : exploring the role of South African expatriates in nation branding

A study of female consumer attitudes towards celebrity endorsement of cosmetic products within brand equity in South Africa

What public perceptions exist, and how they differ to the intended message (brand image vs brand identity) of small challenger brands in the jewellery industry, which could create barriers to market entry?

The effect of corporate rebranding : National Lotteries Commission perspective

Strengthening the visual branding of Pretoria : a case study of Cool Capital

How are tattoos, as a tool to create a personal brand, perceived by South Africans when encountered in the corporate world? : a collective case study on South African perspectives

How perceived customer value creates loyalty among a select group of Pick 'n Pay shoppers

Unusual anchors of luxury : luxury brands entering emerging markets

Investigating the customer decision journey in emerging market