Pricing.

Product Development and Product Life-Cycle Strategies -- 10. Pricing: Understanding and Capturing Customer

-- Capital structure and the cost of capital -- Portfolio management and the Capital Asset Pricing Model

intangible product -- Value capture -- Pricing concepts for establishing value -- Strategic pricing methods

products, which incorporate several sources of risk, option pricing techniques are employed in situations

-- Product development and supply chain management -- Pricing and credit decisions -- Promotional planning

analysis -- 4. Short-term decision making -- 5. Linear programming -- 6. Cost and pricing management -- 7

Communications and Media Selection -- Market and Competitive Analyses -- Pricing and Forecasting -- Site

-based pricing programs, and landfill taxes, appear commonly across developed countries, and understanding how

: Distribution decisions -- Chapter 8: Pricing decisions -- Chapter 9: Marketing communication decisions

-- Chapter 6. Cost and pricing management -- Chapter 7. The modern business environment -- Chapter 8

occasionally frustrating territories of business, marketing, pricing, and contracts. In this book, you will