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1. 
Cover image for Positioning the brand : an inside-out approach
by 
Riezebos, H. J., 1960-
Format: 
Books
Publication Date 
2012
Excerpt: 
.Culture -- 2.7.Corporate and customer values -- 3.Brand Architecture (Step 2) -- 3.1.The three branches of
Available: Copies:
2. 
Cover image for Media effects
by 
Potter, W. James.
Format: 
Books
Publication Date 
2012
Excerpt: 
-level effects on institutions -- Macro-level effects on society, culture, and mass media -- Cautions
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3. 
Cover image for Branding post-communist nations : marketizing national identities in the "new" Europe
by 
Kaneva, Nadia.
Format: 
Books
Publication Date 
2012
Excerpt: 
Political culture -- Europe, Eastern.
Available: Copies:
4. 
Cover image for Art platforms and cultural production on the internet
by 
Goriunova, Olga, 1977-
Format: 
Books
Publication Date 
2012
Excerpt: 
. Digital cultures thrive on creativity, developing new forces of organization to overcome repetition and
Available: Copies:
5. 
Cover image for The adaptation industry : the cultural economy of contemporary literary adaptation
by 
Murray, Simone.
Format: 
Books
Publication Date 
2012
Excerpt: 
"Adaptation constitutes the driving force of contemporary culture, with stories adapted across an
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6. 
Cover image for Gender and sexuality in online game cultures : passionate play
by 
Sundén, Jenny, 1973-
Format: 
Books
Publication Date 
2012
Excerpt: 
Gender and sexuality in online game cultures : passionate play / Sundén, Jenny, 1973-
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7. 
Cover image for Studying mobile media : cultural technologies, mobile communication, and the iPhone
by 
Hjorth, Larissa.
Format: 
Books
Publication Date 
2012
Excerpt: 
Communication and culture -- Technological innovations.
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8. 
Cover image for Handbook on organisational entrepreneurship
by 
Hjorth, Daniel.
Format: 
Books
Publication Date 
2012
Excerpt: 
Corporate culture.
Available: Copies:
9. 
Cover image for Handbook of research on international strategic management
by 
Verbeke, Alain.
Format: 
Books
Publication Date 
2012
Excerpt: 
competitive advantage in international acquisitions: grey box conditions, culture, status and meritocracy / H
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10. 
Cover image for The nature of leadership
by 
Day, David V., 1956-
Format: 
Books
Publication Date 
2012
Excerpt: 
-- Leadership and culture / Deanne N. Den Hartog & Marcus W. Dickson -- Leadership and gender / Linda L
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11. 
Cover image for The Arab world unbound : tapping into the power of 350 million consumers
by 
Mahajan, Vijay, 1948-
Format: 
Books
Publication Date 
2012
Excerpt: 
's culture and religious norms, hundreds of local and multinational companies and entrepreneurs are creating
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12. 
Cover image for The ASTD management development handbook : innovation for today's manager
by 
Haneberg, Lisa.
Format: 
Books
Publication Date 
2012
Excerpt: 
Stallard -- 18. The Manager as Extreme Leader / Steve Dealph -- 19. Winning With a Culture of Recognition
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