Log In
|
My Account
|
My Lists
|
Enable Accessibility Mode
|
Remember to clear the cache and close the browser window.
Search Limit
Everything
Library Search
Library Favorites Search
Rooms Content Search
DiXML Search
PDF Search
Other Marc Search
Asset Search
Electronic Resources Search
Rooms Restriction Values
All Fields
Author
Keyword in Author headings
Title
Subject
Keyword in Subject headings
ISBN
Search Field
All Fields
Target Value
Limit Value
Restriction Value
Search For:
Advanced Search
Select an Action
Place Hold(s)
Add to My Lists
Email
Print
121 Results Found
1
..
7
8
9
10
11
Sort By:
Relevance (Default)
Publication Date (Ascending)
Publication Date (Descending)
Title
Author
0
IIE
Select a list
Temporary List
Make this your default list.
The following items were successfully added.
There was an error while adding the following items. Please try again.
One or more items could not be added because you are not logged in.
1.
Cases in direct marketing
Cases in direct marketing
by
Brown, Herbert E.
Format:
Books
Publication Date
1996
Excerpt:
Advertising, Direct-mail -- Case studies.
Available:
Copies:
Select an Action
Place Hold(s)
Add to My Lists
Email
Print
1
..
7
8
9
10
11
Limit Search Results
Narrowed by:
Included
Item Available: 0
Access Level
Include
Exclude
0
1
2
3
4
Author
Include
Exclude
Belch, George E. (George Edward), 1951-
(5)
Belch, Michael A.
(5)
Tuten, Tracy L., 1967- author.
(5)
Botha, J. A. R. (Johan Abraham Reinart), 1953-
(3)
Bothma, C. H.
(3)
Solomon, Michael R., author.
(3)
Bowen, John (John T.), 1948-
(2)
Cravens, David W.
(2)
Geldenhuys, P. (Pieter)
(2)
Kotler, Philip.
(2)
Makens, James C.
(2)
McDonald, Malcolm.
(2)
Piercy, Nigel.
(2)
Quirk eMarketing (Firm)
(2)
Seitel, Fraser P.
(2)
Stokes, Rob (eMarketing specialist)
(2)
Anderson, Chris, 1961-
(1)
Armstrong, Steven.
(1)
Arnett, Jeffrey Jensen.
(1)
Baack, Donald.
(1)
Baines, Paul, 1973-
(1)
Barker, Melissa S., author.
(1)
Baron, Roger B.
(1)
Barrett, Neil, 1962- Advertising on the Internet.
(1)
Berger, Warren.
(1)
Biagi, Shirley, author.
(1)
Bickerton, Matthew.
(1)
Bickerton, Pauline.
(1)
Blackwell, Lewis, 1958- author.
(1)
Branston, Gill.
(1)
Brown, Herbert E.
(1)
Brown, Herbert E. Readings & cases in direct marketing.
(1)
Burgoyne, Patrick, author.
(1)
Burns, Yvonne, author.
(1)
Buskirk, Bruce D.
(1)
Calvert, Sheena.
(1)
Cappo, Joe.
(1)
Carlson, Les.
(1)
Casey, Anoki.
(1)
Chaney, Paul, 1955-
(1)
Chevalier, Michel, 1943-
(1)
Chipp, Kerry.
(1)
Christians, Clifford G.
(1)
Chung, Yongkuk.
(1)
Clarke, Jackie, 1966-
(1)
Close, Angeline, editor.
(1)
Clow, Kenneth E.
(1)
Cohen, William A., 1937-
(1)
Conference on Advertising and Consumer Psychology (15th :, 1996 : Bloomfield Hills, Mich.)
(1)
Cooke, Alison.
(1)
Coombs, W. Timothy.
(1)
Costello, Joyce, author.
(1)
Curran, James.
(1)
Czinkota, Michael R.
(1)
Dabner, David.
(1)
Dabner, David. Graphic design school.
(1)
Davenport, Lucinda, author.
(1)
Davis, Tom.
(1)
De Beer, Tamsyn.
(1)
Deitel, Harvey M., 1945-
(1)
Deitel, Paul J.
(1)
Dibb, Sally, 1963-
(1)
Doorley, John.
(1)
Drew, Keith.
(1)
Dru, Jean-Marie.
(1)
Du Plessis, Erik.
(1)
Egan, John, 1952-
(1)
Eslinger, Tom, author.
(1)
Faber, Ronald J., 1948-
(1)
Fennis, Bob Michaël, 1968- author.
(1)
Fill, Chris.
(1)
Forrester, Duane.
(1)
Gerstman, Richard.
(1)
Gowpall, Yathika.
(1)
Hahn, Fred E., 1925-
(1)
Hair, Joseph F.
(1)
Hanson, Ralph E., author.
(1)
Hasen, Jeff, 1958-
(1)
Haynes, Jim, 1937-
(1)
Hill, Charles W. L., author.
(1)
Hofacker, Charles F.
(1)
Hofstetter, Fred T. (Fred Thomas), 1949-
(1)
Holladay, Sherry J.
(1)
Holzschlag, Molly E.
(1)
Idziorek, Joseph.
(1)
Ismail, Zenobia.
(1)
Jacobs, Ron, 1948-
(1)
Jacobson, Douglas.
(1)
Jaffe, Andrew, 1938-2010.
(1)
Jaffe, Joseph, 1970-
(1)
James, Christopher.
(1)
Jank, Wolfgang, 1970-
(1)
Jaworski, Bernard J.
(1)
Jefkins, Frank William.
(1)
Jordan, Amy B. (Amy Beth)
(1)
Kamalipour, Yahya R.
(1)
Keegan, Warren J.
(1)
Kennedy, Dan S., 1954-
(1)
Kent, Peter, 1957-
(1)
Kist, Bas.
(1)
Kootstra, Gert.
(1)
LaRose, Robert, author.
(1)
LaRose, Robert.
(1)
Lamb, Charles W.
(1)
Leith, Philip, 1954- editor.
(1)
Lemish, Dafna, 1951-
(1)
Lemish, Dafna, 1951- editor.
(1)
Lutze, Heather, 1969-
(1)
Macklin, M. Carole.
(1)
Mahajan, Vijay, 1948-
(1)
Mazzalovo, Gerald.
(1)
McDaniel, Carl D.
(1)
McPhail, Thomas L.
(1)
Meldrum, Mike.
(1)
Meyers, Herbert M.
(1)
Middleton, Victor T. C.
(1)
Millward Brown (Firm)
(1)
Mooij, Marieke K. de, 1943- author.
(1)
Muller, C.
(1)
Newsom, Doug.
(1)
Nieto, T. R. (Tem R.)
(1)
Pallant, John. writer of preface.
(1)
Pardesi, Upkar.
(1)
Piotrowski, Christine M., 1947-
(1)
Qualman, Erik, 1972-
(1)
Rawlins, Andrew. editor.
(1)
Rayport, Jeffrey F.
(1)
Rayport, Jeffrey F. E-commerce.
(1)
Raza, Ivo, 1968-
(1)
Reynolds, Amy, 1967- author.
(1)
Riezebos, H. J., 1960-
(1)
Roberts, Mary Lou, author.
(1)
Roberts, Mary Lou.
(1)
Ross, Karen, 1957-
(1)
Ross, Susan Dente, author.
(1)
Rowles, Daniel, author.
(1)
Rubin, Lawrence C., 1955-
(1)
Rudansky-Kloppers, S
(1)
Rudansky-Kloppers, S.
(1)
Russomanno, Joseph, author.
(1)
Ryan, Damian, author.
(1)
Sachs, Jonah, author.
(1)
Sadleir, Emma.
(1)
Saunders, Paula M.
(1)
Schenck, Barbara Findlay.
(1)
Schumann, David W.
(1)
Schwitzer, Alan M.
(1)
Scott, David Meerman.
(1)
Scott, David Meerman. New rules of marketing and PR.
(1)
Shimp, Terence A.
(1)
Shmueli, Galit, 1971-
(1)
Singer, Dorothy G.
(1)
Singer, Jerome L.
(1)
Sissors, Jack Zanville, 1919-
(1)
Slutsky, Jeff, 1956-
(1)
Stafford, Marla R., 1960-
(1)
Stafford, Roy.
(1)
Stone, Bob, 1918-2007.
(1)
Strasburger, Victor C., 1949-
(1)
Straubhaar, Joseph D.
(1)
Straubhaar, Joseph D., author.
(1)
Stroebe, Wolfgang, author.
(1)
Sutherland, Max.
(1)
Swanepoel, Kevin.
(1)
Thorson, Esther.
(1)
Trager, Robert author.
(1)
Turban, Efraim.
(1)
Turow, Joseph.
(1)
Weintraub, Marty, 1959-
(1)
Wiedermann, Julius.
(1)
Wilson, Barbara J.
(1)
Yesiloglu, Sevil, author.
(1)
Yoo, Chan Yun.
(1)
Zahay, Debra L.
(1)
Zahay, Debra L., author.
(1)
Zehr, Dan.
(1)
More
View All
Fewer
Collapse All
Format
Include
Exclude
Books
(118)
Electronic Resources
(2)
Manuscript
(1)
Item Category 1
Include
Exclude
Developer Books
Lecturer Books
Non-Fiction Books
Prescribed Books
Recommended Books
Material Type
Include
Exclude
General Books
Lecturer Books
Periodicals
Prescribed books
Recommended Books
Reference Books
Theses/Dissertations
Unknown
More
View All
Fewer
Collapse All
Language
Include
Exclude
English
(121)
Library
Include
Exclude
1:RCBMFO
1:RCCTO
1:RCPTO
Cataloguing
IIE Sandton
IIEMSA
RC Bloemfontein
RC Braamfontein
RC Cape Town
RC Durban
RC Nelson Mandela Bay
RC Pietermaritzburg
RC Polokwane
RC Pretoria CBD
VC Cape Town
VC Durban North
VC Nelson Mandela Bay
VC Pietermaritzburg
VC Pretoria
VC Sandton
VC Waterfall
VC Westville
VEGA Bordeaux
VEGA Cape Town
VEGA Durban
VEGA Pretoria
More
View All
Fewer
Collapse All
Shelf Location
Include
Exclude
Journals
On-Shelf Faculty Commerce (IIE CAT only)
On-Shelf Faculty Humanities (IIE CAT only)
On-Shelf Lecturer
On-Shelf Student
Reference Material
Short Loans
Standard shelving location
Store Room/Cupboard
Withdrawn from the collection
Workroom MSA
More
View All
Fewer
Collapse All
Publication Date
Include
Exclude
1996-2001
2002-2007
2008-2013
2014-2019
2020-2025
Subject
Include
Exclude
Internet marketing.
(31)
Internet advertising.
(25)
Advertising.
(13)
Marketing.
(11)
Social media.
(10)
Electronic commerce.
(9)
Communication in marketing.
(8)
Sales promotion.
(7)
Internet.
(6)
Online social networks.
(6)
Marketing -- Management.
(5)
Public relations.
(5)
Advertising -- Psychological aspects.
(4)
Internet marketing -- Case studies.
(4)
Mass media.
(4)
Telemarketing.
(4)
Tourism -- Marketing.
(4)
United States.
(4)
Branding (Marketing)
(3)
Consumer behavior.
(3)
Hospitality industry -- Marketing.
(3)
Mass media and children.
(3)
Reclame.
(3)
Advertising -- Australia -- Periodicals.
(2)
Advertising -- Cross-cultural studies.
(2)
Advertising as Topic.
(2)
Advertising media planning.
(2)
Brand name products.
(2)
Commerce électronique.
(2)
Commercial art.
(2)
Communication, International.
(2)
Consumers -- Attitudes.
(2)
Consumers -- Psychology.
(2)
Customer relations.
(2)
Direct marketing.
(2)
Information technology -- United States.
(2)
Interactive marketing.
(2)
Kinderen.
(2)
Marketing -- Australia -- Periodicals.
(2)
Marketing -- Case studies.
(2)
Marketing -- Decision making.
(2)
Marketing -- Management -- Case studies.
(2)
Mass media -- Australia -- Periodicals.
(2)
Mass media -- United States.
(2)
Mass media and children -- United States.
(2)
Mobile commerce.
(2)
Online social networks -- Economic aspects.
(2)
Telecommunication -- United States.
(2)
Toerisme.
(2)
Tourisme -- Marketing.
(2)
Unternehmen.
(2)
Werbung.
(2)
World Wide Web.
(2)
Accueil (Tourisme) -- Marketing.
(1)
Administración de mercadeo -- Estudio de casos.
(1)
Administración de mercadeo.
(1)
Administración.
(1)
Advertising -- Awards -- Europe.
(1)
Advertising -- Brand name products.
(1)
Advertising -- Handbooks, manuals, etc.
(1)
Advertising -- History.
(1)
Advertising -- Pictorial works.
(1)
Advertising -- Research.
(1)
Advertising -- Technological innovations.
(1)
Advertising -- United States -- Directories.
(1)
Advertising -- United States.
(1)
Advertising -- Web sites -- Design.
(1)
Advertising agencies -- Management.
(1)
Advertising agencies.
(1)
Advertising and children -- United States.
(1)
Advertising and children.
(1)
Advertising campaigns -- Awards -- Europe.
(1)
Advertising campaigns -- Case studies.
(1)
Advertising campaigns.
(1)
Advertising, Direct-mail -- Case studies.
(1)
Africa, Southern.
(1)
Anecdotes as Topic.
(1)
Angebot.
(1)
Art and industry.
(1)
Art et industrie.
(1)
Aspects psychologiques.
(1)
Aspects sociaux.
(1)
Aufsatzsammlung.
(1)
BUSINESS & ECONOMICS -- Marketing -- General.
(1)
BUSINESS & ECONOMICS / Advertising & Promotion.
(1)
BUSINESS & ECONOMICS / International / Marketing.
(1)
Bildband.
(1)
Brand name products -- Computer network resources.
(1)
Brand name products -- Management.
(1)
Business enterprises -- Computer networks.
(1)
Business writing.
(1)
CD-ROMs.
(1)
COMPUTERS / Security / Cryptography.
(1)
COMPUTERS / Security / General.
(1)
Canales de comercialización.
(1)
Cell phone advertising.
(1)
Child.
(1)
Commercial art -- Awards -- Europe.
(1)
Communicatie.
(1)
Communication -- International cooperation.
(1)
Communication in politics.
(1)
Communication.
(1)
Competition, International.
(1)
Computer communications & networking.
(1)
Computer literacy.
(1)
Computer network resources.
(1)
Computer security.
(1)
Comunicación en mercadeo.
(1)
Consumer behavior -- Cross-cultural studies.
(1)
Consumer behavior -- South Africa.
(1)
Corporate image.
(1)
Counseling -- Case studies.
(1)
Counseling -- Methodology.
(1)
Creative ability in business.
(1)
Data protection -- Law and legislation.
(1)
Demande de consommation.
(1)
Democracy.
(1)
Design services -- United States -- Marketing.
(1)
Digital -- Marketing.
(1)
Digital media.
(1)
Direct marketing -- Case studies.
(1)
Diseño de páginas web.
(1)
E-business.
(1)
E-commerce.
(1)
Effectiviteit.
(1)
Electronic commerce -- Africa, Southern.
(1)
Electronic commerce -- Case studies.
(1)
Electronic commerce -- Management.
(1)
Electronic commerce -- Psychological aspects.
(1)
Electronic commerce -- Statistical methods.
(1)
Electronic discovery (Law)
(1)
Entrepreneurship -- Handbooks, manuals, etc.
(1)
Entrepreneurship.
(1)
Entreprises -- Réseaux d'ordinateurs.
(1)
Export marketing -- Case studies.
(1)
Facebook (Electronic resource)
(1)
Fallstudiensammlung.
(1)
Freedom of the press -- South Africa.
(1)
Freedom of the press -- United States.
(1)
Gastvrijheid.
(1)
Gays in mass media.
(1)
Graphic arts -- Awards -- Europe.
(1)
Graphic arts.
(1)
Handbooks and manuals.
(1)
Hirnforschung.
(1)
History.
(1)
Human information processing -- Research.
(1)
Information retrieval.
(1)
Information, Traitement de l', chez l'homme - Recherche.
(1)
Information, Traitement de l', chez l'homme -- Recherche.
(1)
Innovations technologiques.
(1)
Interactive multimedia.
(1)
Interior decoration -- Practice -- United States.
(1)
Interior decoration firms -- United States -- Management.
(1)
International business enterprises -- Arab countries.
(1)
International business enterprises -- Management.
(1)
Internet (impactos sociais)
(1)
Internet -- Law and legislation.
(1)
Internet advertising -- Awards.
(1)
Internet advertising -- Case studies.
(1)
Internet advertising -- Congresses.
(1)
Internet advertising -- Psychological aspects.
(1)
Internet and children -- Encyclopedias.
(1)
Internet and teenagers -- Encyclopedias.
(1)
Internet in public relations.
(1)
Internet in publicity.
(1)
Internet marketing
(1)
Internet marketing -- Africa, Southern.
(1)
Internet marketing -- South Africa.
(1)
Internet programming -- Problems, exercises, etc.
(1)
Internet programming.
(1)
Internet searching.
(1)
Jeux vidéo -- Aspect psychologique.
(1)
Kind.
(1)
Kommunikation.
(1)
Kommunikationsmodell.
(1)
Kommunikationsstrategie.
(1)
Library information networks.
(1)
Luxuries -- Marketing.
(1)
Luxury goods industry.
(1)
Managed mental health care -- Case studies.
(1)
Markenimage.
(1)
Market segmentation.
(1)
Marketing -- Arab countries.
(1)
Marketing -- Gestion.
(1)
Marketing -- Planning.
(1)
Marketing -- Prise de décision.
(1)
Marketing -- Psychological aspects.
(1)
Marketing -- Social aspects.
(1)
Marketing channels -- South Africa.
(1)
Marketing channels.
(1)
Marketing on-line.
(1)
Marktforschung.
(1)
Marktkommunikation.
(1)
Mass media -- Law and legislation -- South Africa.
(1)
Mass media -- Law and legislation -- United States.
(1)
Mass media -- Moral and ethical aspects.
(1)
Mass media -- Political aspects.
(1)
Mass media and children -- Encyclopedias.
(1)
Mass media and teenagers -- Encyclopedias.
(1)
More
View All
Fewer
Collapse All
Advanced Search Location
Include
Exclude
1:RCBMFO
1:RCCTO
1:RCPTO
Cataloguing
IIE Sandton
IIEMSA
RC Bloemfontein
RC Braamfontein
RC Cape Town
RC Durban
RC Nelson Mandela Bay
RC Pietermaritzburg
RC Polokwane
RC Pretoria CBD
VC Cape Town
VC Durban North
VC Nelson Mandela Bay
VC Pietermaritzburg
VC Pretoria
VC Sandton
VC Waterfall
VC Westville
VEGA Bordeaux
VEGA Cape Town
VEGA Durban
VEGA Pretoria
More
View All
Fewer
Collapse All
true
{sortLabel}
{alphabetical}
{relevance}
{include}
{exclude}
{facetName}
{results}
{displayName}
{count}
{error}
