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121.

Managing human resources : a partnership perspective

Schuler, Randall S.

Format:

Books

Publication Date

2000

Excerpt:

-of-Text Case: Aid Association for Lutherans -- End-of-Text Case: The Lincoln Electric Company -- App. A

Available: Copies:

122.

Marketing for hospitality and tourism

Kotler, Philip.

Format:

Books

Publication Date

1999

Excerpt:

's marketing plan. -- Case studies.

Available: Copies:

123.

Relationship marketing : new strategies, techniques, and technologies to win the customers you want and keep them forever

Gordon, Ian, 1952 June 19-

Table of contents http://lcweb.loc.gov/catdir/toc/98-134752.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley042/98134752.html
Publisher description http://catdir.loc.gov/catdir/description/wiley033/98134752.html

Format:

Books

Publication Date

1998

Excerpt:

Marketing is Dead -- Long Live Marketing -- Relationships as Strategy -- Making the Case of

Available: Copies:

124.

Modern management control systems : text and cases

Merchant, Kenneth A.

Format:

Books

Publication Date

1998

Excerpt:

Industrial management -- Case studies.

Available: Copies:

125.

Global marketing strategies

Jeannet, Jean-Pierre.

Table of contents http://lcweb.loc.gov/catdir/toc/97-72494.html

Format:

Books

Publication Date

1998

Excerpt:

Export marketing -- Management -- Case studies.

Available: Copies:

126.

Identities, groups and social issues

Wetherell, Margaret.

Inhaltsverzeichnis
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=007251099&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

1996

Excerpt:

Wetherell -- Ch. 5. Individuals and institutions: the case of work and employment / Diane Watson -- Ch. 6

Available: Copies:

127.

Fundamentals of marketing

Stanton, William J.

Format:

Books

Publication Date

1994

Excerpt:

Marketing -- Case studies.

Available: Copies:

128.

SA marketing : cases for decision makers

Pitt, Leyland F.

Format:

Books

Publication Date

1992

Excerpt:

Marketing -- South Africa -- Case studies.

Available: Copies:

129.

Business-to-business marketing : strategic resource management and cases

Mahin, Philip William.

Format:

Books

Publication Date

1991

Excerpt:

Industrial marketing -- Management -- Case studies.

Available: Copies:

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