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133. 
Cover image for Marketing strategy : planning and implementation
by 
Walker, Orville C.
Format: 
Books
Publication Date 
1999
Excerpt: 
Opportunity analysis -- Formulating marketing strategies -- Implementation and control.
Available: Copies:
134. 
Cover image for Innovation management : strategies, implementation and profits
by 
Afuah, Allan.
Format: 
Regular print
Publication Date 
1998
Excerpt: 
-- Choosing a profit site: dynamic competitive analysis -- Strategic choice or environmental determinism
Available: Copies:
135. 
Cover image for Strategic market management
by 
Aaker, David A.
Format: 
Books
Publication Date 
1998
Excerpt: 
Analysis -- External Analysis -- The Scope of Customer Analysis -- Segmentation -- Customer Motivations
Available: Copies:
136. 
Cover image for Narratology : introduction to the theory of narrative
by 
Bal, Mieke, 1946-
Format: 
Books
Publication Date 
1997
Excerpt: 
cultural analysis -- For those who wish to know more -- Appendix on quoted Dutch novelists.
Available: Copies:
137. 
Cover image for Financial aspects of marketing
by 
Schmidt, Ruth A.
Format: 
Books
Publication Date 
1996
Excerpt: 
Ratio analysis.
Available: Copies:
by 
Faul, M. A.
Format: 
Books
Publication Date 
1991
Excerpt: 
-- Financial statements and the basic accounting model -- Analysis of transactions -- The accounts system
Available: Copies:
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