by
Aldrich, Douglas F.
Format:
Books
Publication Date
1999
Excerpt:
Mastering the digital marketplace : practical strategies for competitiveness in the new economy /
by
Branston, Gill.
Format:
Books
Publication Date
1999
Excerpt:
. Technologies -- 15. Case study: Digital publishing and the Internet -- 16. Realisms -- 17. Case study: Realism
by
Siebel, Thomas M.
Format:
Books
Publication Date
1999
Excerpt:
-Enterprises -- Ch. 8. The Net Will Move from Communities to "Customerization" -- Ch. 9. The Sales and Marketing
by
Arens, William F.
Format:
Books
Publication Date
1998
Excerpt:
Marketing and Advertising Strategies. 4. Marketing and Consumer Behavior: The Foundations of Advertising. 5
by
Cope, Nigel.
Format:
Books
Publication Date
1996
Excerpt:
Retail in the digital age / Cope, Nigel.
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