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1. 
Cover image for Mastering the digital marketplace : practical strategies for competitiveness in the new economy
by 
Aldrich, Douglas F.
Format: 
Books
Publication Date 
1999
Excerpt: 
Mastering the digital marketplace : practical strategies for competitiveness in the new economy /
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2. 
Cover image for The media student's book
by 
Branston, Gill.
Format: 
Books
Publication Date 
1999
Excerpt: 
. Technologies -- 15. Case study: Digital publishing and the Internet -- 16. Realisms -- 17. Case study: Realism
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3. 
Cover image for Cyber rules : strategies for excelling at E-business
by 
Siebel, Thomas M.
Format: 
Books
Publication Date 
1999
Excerpt: 
-Enterprises -- Ch. 8. The Net Will Move from Communities to "Customerization" -- Ch. 9. The Sales and Marketing
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4. 
Cover image for Contemporary advertising
by 
Arens, William F.
Format: 
Books
Publication Date 
1998
Excerpt: 
Marketing and Advertising Strategies. 4. Marketing and Consumer Behavior: The Foundations of Advertising. 5
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5. 
Cover image for Retail in the digital age
by 
Cope, Nigel.
Format: 
Books
Publication Date 
1996
Excerpt: 
Retail in the digital age / Cope, Nigel.
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