31. Case study: Local newspapers and advertising -- 32. Audiences -- 33. Case study: Selling

developing audiences, propaganda and persuasion theory and research, and the use of propaganda in

the Psychology of Audiences: Beliefs, Attitudes, Values, and Needs. 8. The Bases of Source Credibility

Audience analysis / McQuail, Denis.

Dear reader : the conscripted audience in nineteenth century British fiction Stewart, Garrett.

communication. The mass communicator. The mass medium. Mass-communication audiences.

Motion picture audiences.

14. The Folklore of Industrial Society: Popular Culture and Its Audiences.

The Adoring audience : fan culture and popular media / Lewis, Lisa A.

Desperately seeking the audience / Ang, Ien.