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169.

The successful marketing plan : a disciplined and comprehensive approach

Hiebing, Roman G.

Table of contents http://catdir.loc.gov/catdir/toc/mh022/96028253.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0602/96028253-b.html
Publisher description http://catdir.loc.gov/catdir/description/mh022/96028253.html

Format:

Books

Publication Date

1997

Excerpt:

. Merchandising. Ch. 17. Publicity. Ch. 18. Marketing Budget, Payback Analysis, and Marketing Calendar -- pt. 3

Available: Copies:

170.

Financial aspects of marketing

Schmidt, Ruth A.

Format:

Books

Publication Date

1996

Excerpt:

Ratio analysis.

Available: Copies:

171.

A handbook of personnel management practice

Armstrong, Michael, 1928-

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=007416199&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

1996

Excerpt:

Competence-related personnel management ; Job and competence analysis ; Performance management

Available: Copies:

172.

Strategic market management

Aaker, David A.

Inhaltsverzeichnis
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=006766722&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Inhaltsverzeichnis Strategic market management

Format:

Books

Publication Date

1995

Excerpt:

Analysis -- External Analysis -- The Scope of Customer Analysis -- Segmentation -- Customer Motivations

Available: Copies:

173.

Between ourselves : an introduction to interpersonal communication

Burton, Graeme.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0635/95017542-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1004/95017542-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1004/95017542-d.html

Format:

Books

Publication Date

1995

Excerpt:

-- Goals -- Cohesion -- Roles -- Analysis of group dynamics -- Leadership -- Norms -- Conflict -- Problem

Available: Copies:

174.

Modern statistics in practice

Steyn, A. G. W.

Format:

Books

Publication Date

1994

Excerpt:

. Analysis of variance -- 15. Contingency tables -- 16. Distribution-free methods.

Available: Copies:

175.

Thinkertoys : a handbook of business creativity for the '90s

Michalko, Michael, 1940-

Sample text http://catdir.loc.gov/catdir/enhancements/fy1003/90019336-s.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0909/90019336-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0909/90019336-d.html

Format:

Books

Publication Date

1991

Excerpt:

mapping -- 9. SCAMPER : questions -- 10. Tug-of-war : force-field analysis -- 11. Idea box : morphological

Available: Copies:

176.

Discourse

Cook, Guy.

Table of contents http://www.gbv.de/dms/bowker/toc/9780194371407.pdf

Format:

Books

Publication Date

1989

Excerpt:

Discourse analysis is the study of spoken and written language in its social and psychological

Available: Copies:

177.

Culture bound : bridging the cultural gap in language teaching

Valdes, Joyce Merrill.

Table of contents http://catdir.loc.gov/catdir/toc/cam029/85029970.html
Table of contents http://www.gbv.de/dms/bowker/toc/9780521325264.pdf
Publisher description http://catdir.loc.gov/catdir/description/cam023/85029970.html

Format:

Books

Publication Date

1986

Excerpt:

Lezberg -- An argument for culture analysis in the second language classroom / George H. Hughes -- Culture

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