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181. 
Cover image for Commitment-led marketing : the key to brand profits is in the customer's mind
Commitment-led marketing : the key to brand profits is in the customer's mind
Commitment-led marketing : the key to brand profits is in the customer's mind
by 
Hofmeyr, J. H. (Jan H.)
Table of contents http://catdir.loc.gov/catdir/toc/wiley021/2001281572.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley042/2001281572.html
Publisher description http://catdir.loc.gov/catdir/description/wiley035/2001281572.html
Format: 
Books
Publication Date 
2000
Excerpt: 
-- Profiling your customers in terms of their commitment -- 8. Case Studies: Marketing Fast-moving Consumer
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182. 
Cover image for Channels of discourse, reassembled : television and contemporary criticism
Channels of discourse, reassembled : television and contemporary criticism
by 
Allen, Robert Clyde, 1950-
Table of contents http://www.gbv.de/dms/bowker/toc/9780807843741.pdf
Format: 
Books
Publication Date 
1992
Excerpt: 
by that critical approach. Case studies range from Rescue 911 and Twin Peaks to soap operas, music
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