The value of brand affiliation with lifestyle brands (Love Life and Diners Club)

What colour is your poison? : on what basis, referring to packaging, do adults choose sweet products? : furthermore, to what extent are adults influenced by colour in the decision making process?

Brain scan or scam : exploring South African consumers' awareness and perceptions of neuromarketing

Branding on the edge : an analysis of four alternative case studies that contain elements of 'extreme branding'

Brands and their ambassadors : investigating the effects of celebrities' actions on their brands

Analysis on the product placement of pop culture brands in the TV series Gossip Girl as perceived by generation ...

Instagram as a persona : a curatorial platform for young people: exploring better branding possibilities