IIE Logo

IIE
Switch to list view
Switch to thumbnail view
Select an Action
310 Results Found Subscribe to search results
0000000000IIE
Print
301. 
Cover image for International marketing
International marketing
International marketing
by 
Cateora, Philip R.
Format: 
Books
Publication Date 
1996
Excerpt: 
Markets and Market Behavior -- Multinational Market Regions and Market Groups -- Developing Global
Available: Copies:
302. 
Cover image for Applied consumer behaviour
Applied consumer behaviour
by 
Evans, Martin (Martin J.)
Format: 
Books
Publication Date 
1996
Excerpt: 
Applied consumer behaviour / Evans, Martin (Martin J.)
Available: Copies:
303. 
Cover image for Buyer behaviour : strategic marketing applications
Buyer behaviour : strategic marketing applications
Buyer behaviour : strategic marketing applications
by 
Du Plessis, P. J. (Phillipus Jacobus), 1943-
Format: 
Books
Publication Date 
1995 1994
Excerpt: 
Du Plessis, P. J. (Phillipus Jacobus), 1943- Consumer behaviour.
Available: Copies:
304. 
Cover image for Marketing : contemporary concepts and practices
Marketing : contemporary concepts and practices
by 
Schoell, William F.
Format: 
Books
Publication Date 
1995
Excerpt: 
: Understanding and Selecting. Ch. 4. Marketing Research. Ch. 5. The Consumer Market and Buying Behavior. Ch. 6
Available: Copies:
305. 
Cover image for Marketing in a multicultural world : ethnicity, nationalism, and cultural identity
Marketing in a multicultural world : ethnicity, nationalism, and cultural identity
Marketing in a multicultural world : ethnicity, nationalism, and cultural identity
by 
Costa, Janeen Arnold.
Format: 
Books
Publication Date 
1995
Excerpt: 
Consumer behavior -- Cross-cultural studies.
Available: Copies:
306. 
Cover image for The Popcorn report : revolutionary trend predictions for marketing in the 90s.
The Popcorn report : revolutionary trend predictions for marketing in the 90s.
The Popcorn report : revolutionary trend predictions for marketing in the 90s.
by 
Popcorn, Faith.
Format: 
Books
Publication Date 
1992 1991
Excerpt: 
Consumer behavior -- Forecasting.
Available: Copies:
307. 
Cover image for The Popcorn report : Faith Popcorn on the future of your company, your world, your life.
The Popcorn report : Faith Popcorn on the future of your company, your world, your life.
The Popcorn report : Faith Popcorn on the future of your company, your world, your life.
by 
Popcorn, Faith.
Format: 
Books
Publication Date 
1992 1991
Excerpt: 
Consumer behavior -- Forecasting.
Available: Copies:
308. 
Cover image for Economics
Economics
Economics
by 
Samuelson, Paul A. (Paul Anthony), 1915-2009.
Format: 
Books
Publication Date 
1992
Excerpt: 
elements of supply and demand -- Supply and demand in individual markets -- Demand and consumer behavior
Available: Copies:
309. 
Cover image for Consumer behaviour : a South African perspective
Consumer behaviour : a South African perspective
Consumer behaviour : a South African perspective
by 
Du Plessis, P. J.
Format: 
Books
Publication Date 
1990
Excerpt: 
Consumer behaviour : a South African perspective / Du Plessis, P. J.
Available: Copies:
310. 
Cover image for Marketing management : analysis, planning, implementation, and control
Marketing management : analysis, planning, implementation, and control
Marketing management : analysis, planning, implementation, and control
by 
Kotler, Philip.
Table of contents http://www.gbv.de/dms/bowker/toc/9780135561508.pdf
Format: 
Books
Publication Date 
1988
Excerpt: 
markets and buyer behavior -- Analyzing organizational markets and buyer behavior -- Analyzing competitors
Available: Copies:
Limit Search Results
Access Level
Author
Schiffman, Leon G.
(13)
Kotler, Philip.
(11)
Kanuk, Leslie Lazar.
(9)
Peter, J. Paul.
(9)
Hawkins, Del I.
(8)
Item Category 1
Material Type
Language
Library
Shelf Location
Publication Date
Subject
Consumer behavior.
(149)
Marketing.
(40)
Motivation research (Marketing)
(21)
Marketing -- Management.
(16)
Marketing -- Psychological aspects.
(16)
Item Available
Advanced Search Location