by
Siebel, Thomas M.
Format:
Books
Publication Date
1999
Excerpt:
-Enterprises -- Ch. 8. The Net Will Move from Communities to "Customerization" -- Ch. 9. The Sales and Marketing
by
Kotler, Philip.
Sample text http://catdir.loc.gov/catdir/enhancements/fy0641/98043626-s.html
Table of contents http://lcweb.loc.gov/catdir/toc/98-43626.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/simon051/98043626.html
Publisher description http://catdir.loc.gov/catdir/description/simon031/98043626.html
Table of contents http://lcweb.loc.gov/catdir/toc/98-43626.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/simon051/98043626.html
Publisher description http://catdir.loc.gov/catdir/description/simon031/98043626.html
Format:
Books
Publication Date
1999
Excerpt:
Kotler on marketing : how to create, win, and dominate markets / Kotler, Philip.
by
Shank, Matthew D.
Format:
Books
Publication Date
1999
Excerpt:
Sports marketing : a strategic perspective / Shank, Matthew D.
by
Pavlik, John V. (John Vernon)
Format:
Books
Publication Date
1998
Excerpt:
Creative Process -- Marketing Electronic Publications -- The Legal and Regulatory Environment -- Social and
by
O'Connor, John, 1960-
Format:
Books
Publication Date
1997
Excerpt:
Marketing and information technology : the strategy, application and implementation of IT in
by
Schmitt, Bernd.
Sample text http://catdir.loc.gov/catdir/samples/simon031/97009426.html
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0630/97009426-t.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/simon051/97009426.html
Publisher description http://catdir.loc.gov/catdir/description/simon033/97009426.html
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0630/97009426-t.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/simon051/97009426.html
Publisher description http://catdir.loc.gov/catdir/description/simon033/97009426.html
Format:
Books
Publication Date
1997
Excerpt:
Marketing aesthetics : the strategic management of brands, identity, and image / Schmitt, Bernd.
by
Cope, Nigel.
Format:
Books
Publication Date
1996
Excerpt:
Internet marketing
by
Brown, Herbert E.
Format:
Books
Publication Date
1996
Excerpt:
Internet marketing -- Case studies.
by
Dru, Jean-Marie.
Table of contents http://catdir.loc.gov/catdir/toc/onix05/96021256.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley042/96021256.html
Publisher description http://catdir.loc.gov/catdir/description/wiley034/96021256.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley042/96021256.html
Publisher description http://catdir.loc.gov/catdir/description/wiley034/96021256.html
Format:
Books
Publication Date
1996
Excerpt:
Internet." --Stephen A. Greyser Professor of Marketing/Communications, Harvard Business School. "Disruption
by
Lescher, John F.
Format:
Books
Publication Date
1995
Excerpt:
Online market research : cost-effective searching of the Internet and online databases / Lescher
by
Cronin, Mary J.
Table of contents http://www.gbv.de/dms/hbz/toc/ht006273245.pdf
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1167223&custom_att_2=simple_viewer
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1167223&custom_att_2=simple_viewer
Format:
Books
Publication Date
1994
Excerpt:
Doing business on the Internet : how the electronic highway is transforming American companies /
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