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337. 
Cover image for Consumer behaviour : a South African perspective
Consumer behaviour : a South African perspective
Consumer behaviour : a South African perspective
by 
Du Plessis, P. J.
Format: 
Books
Publication Date 
1990
Excerpt: 
Consumer behaviour : a South African perspective / Du Plessis, P. J.
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338. 
Cover image for Marketing management : analysis, planning, implementation, and control
Marketing management : analysis, planning, implementation, and control
Marketing management : analysis, planning, implementation, and control
by 
Kotler, Philip.
Table of contents http://www.gbv.de/dms/bowker/toc/9780135561508.pdf
Format: 
Books
Publication Date 
1988
Excerpt: 
markets and buyer behavior -- Analyzing organizational markets and buyer behavior -- Analyzing competitors
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