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385. 
Cover image for Production and operations management
Production and operations management
by 
Mühlemann, Alan.
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=003603994&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://www.gbv.de/dms/hbz/toc/ht004256700.PDF
Format: 
Books
Publication Date 
1992
Excerpt: 
Production and operations management / Mühlemann, Alan.
Available: Copies:
386. 
Cover image for Marketing tourism destinations : a strategic planning approach
Marketing tourism destinations : a strategic planning approach
by 
Heath, Ernie.
Table of contents http://catdir.loc.gov/catdir/toc/onix02/91033980.html
Table of contents http://www.gbv.de/dms/hbz/toc/ht004301986.PDF
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0607/91033980-b.html
Publisher description http://catdir.loc.gov/catdir/description/wiley032/91033980.html
Format: 
Books
Publication Date 
1992
Excerpt: 
Strategy -- Defining and Analyzing Product Markets -- Target Marketing -- Regional Positioning Strategy
Available: Copies:
387. 
Cover image for Managing brand equity : capitalizing on the value of a brand name
Managing brand equity : capitalizing on the value of a brand name
by 
Aaker, David A.
Sample text http://catdir.loc.gov/catdir/samples/simon031/91010380.html
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0630/91010380-t.html
Table of contents http://www.gbv.de/dms/hbz/toc/ht003895427.PDF
Contributor biographical information http://catdir.loc.gov/catdir/bios/simon051/91010380.html
Publisher description http://catdir.loc.gov/catdir/description/simon033/91010380.html
Format: 
Books
Publication Date 
1991
Excerpt: 
Brand name products -- Valuation -- United States -- Management.
Available: Copies:
388. 
Cover image for Marketing management : analysis, planning, implementation, and control
Marketing management : analysis, planning, implementation, and control
Marketing management : analysis, planning, implementation, and control
by 
Kotler, Philip.
Table of contents http://www.gbv.de/dms/bowker/toc/9780135561508.pdf
Format: 
Books
Publication Date 
1988
Excerpt: 
Marketing management : analysis, planning, implementation, and control / Kotler, Philip.
Available: Copies:
389. 
Cover image for Hospitality for sale : techniques of promoting business for hospitality establishments
Hospitality for sale : techniques of promoting business for hospitality establishments
Hospitality for sale : techniques of promoting business for hospitality establishments
by 
Coffman, C. DeWitt (Charles DeWitt)
Format: 
Books
Publication Date 
1980
Excerpt: 
Hotel management.
Available: Copies:
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Keller, Kevin Lane, 1956-
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Kotler, Philip.
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