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397. 
Cover image for Marketing research
by 
Aaker, David A.
Format: 
Books
Publication Date 
2004
Excerpt: 
. The authors guide you step by step through the entire marketing research process, describing the most
Available: Copies:
398. 
Cover image for New media : a critical introduction
by 
Lister, Martin, 1947-
Format: 
Books
Publication Date 
2003
Excerpt: 
history and theories of new media. Written especially for students, the authors consider the ways in which
Available: Copies:
399. 
Cover image for Leadership : enhancing the lessons of experience
by 
Hughes, Richard L., 1946-
Format: 
Books
Publication Date 
2002
Excerpt: 
. The authors' unique quest for a careful balancing act of leadership materials will help students apply
Available: Copies:
400. 
Cover image for Write right! : a desktop digest of punctuation, grammar, and style
by 
Venolia, Jan.
Format: 
Books
Publication Date 
2001
Excerpt: 
Guides aspiring authors through the entire writing process, from understanding the parts of speech
Available: Copies:
401. 
Cover image for A company of leaders : five disciplines for unleashing the power in your workforce
by 
Spreitzer, Gretchen M.
Format: 
Books
Publication Date 
2001
Excerpt: 
authors provide real-life organizational examples that illustrate the disciplines of empowerment and
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402. 
Cover image for Critical reading and writing : an introductory coursebook
by 
Goatly, Andrew, 1950-
Format: 
Books
Publication Date 
2000
Excerpt: 
Authors and readers.
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403. 
Cover image for Marketing for hospitality and tourism
by 
Kotler, Philip.
Format: 
Books
Publication Date 
1999
Excerpt: 
Marketing for Hospitality and Tourism, 2/e. The authors' understanding of the industry provides for a very
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404. 
Cover image for Organization development : behavioral science interventions for organization improvement
by 
French, Wendell L., 1923-
Format: 
Books
Publication Date 
1999
Excerpt: 
human and social processes. The authors present a concise and comprehensive exposition of the theory
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by 
Boyd, Andrew, 1956-
Format: 
Books
Publication Date 
1993 1988
Excerpt: 
draws upon the author's professional experience, and provides instruction in reporting and presentation
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by 
Carver, Raymond, 1938-1988.
Format: 
Books
Publication Date 
1989 1988
Excerpt: 
the author's death in 1988. Spans twenty-five years of the author's writing career with both earlier
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