The future of television advertising lies in branded television

The use of personal branding in the property sales market to improve property sales : the Chas Everitt Midrand case

Is a bird on the shelf worth bucks for the brand?

Radio as a branding tool : the illiterate consumer's perspective

The connection between creativity and effectiveness in television advertising

Drivers of re-branding

Building brand equity : has stereotyping of black women in advertising helped build brand equity in South Africa

A Moyo case study : identifying key activities which drive a positive brand image

The personal brand identity of women based on the perception of their clothing

Deregulation of the oil industry in South Africa and its impact to South Africa's business

The mind

Queer marginality and planning for brand resonance : a qualitative critique of the South African advertising industry