Sales promotion.

promotion mix strategies -- Designing effective advertising programs -- Designing sales promotion and public

) -- Rates of change (or growth rates) -- Rates of change: tabulation -- Ratios -- Residual items -- Sales

Sales promotion.

the marketing concept at the property level -- Sales -- Advertising and public relations -- Promotions

-- Controlling service labor costs -- Sales income control systems -- Delivering dining service -- Coffee shop

-- Telephone sales -- Special promotions -- Applicability chart -- Sales agencies -- Contractual agencies