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709. 
Cover image for Managing brand equity : capitalizing on the value of a brand name
Managing brand equity : capitalizing on the value of a brand name
by 
Aaker, David A.
Sample text http://catdir.loc.gov/catdir/samples/simon031/91010380.html
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0630/91010380-t.html
Table of contents http://www.gbv.de/dms/hbz/toc/ht003895427.PDF
Contributor biographical information http://catdir.loc.gov/catdir/bios/simon051/91010380.html
Publisher description http://catdir.loc.gov/catdir/description/simon033/91010380.html
Format: 
Books
Publication Date 
1991
Excerpt: 
-- Types of Associations -- The Measurement of Brand Associations -- The Ford Taurus Story -- What Does
Available: Copies:
710. 
Cover image for The practical guide to South African economic indicators
The practical guide to South African economic indicators
The practical guide to South African economic indicators
by 
Mohr, P. J.
Format: 
Books
Publication Date 
1988
Excerpt: 
observations -- Time series ll: components of a time series -- Units of measurement -- Weighted growth rate
Available: Copies:
711. 
Cover image for Foundations of behavioral research
Foundations of behavioral research
by 
Kerlinger, Fred N. (Fred Nichols), 1910-
Format: 
Books
Publication Date 
1986
Excerpt: 
-- 6. Designs of research -- 7. Types of research -- 8. Measurement -- 9. Methods of observation and
Available: Copies:
712. 
Cover image for Assessment in special and remedial education
Assessment in special and remedial education
Assessment in special and remedial education
by 
Salvia, John.
Format: 
Books
Publication Date 
1985
Excerpt: 
Educational tests and measurements -- United States.
Available: Copies:
713. 
Cover image for Quality without tears : the art of hassle-free management
Quality without tears : the art of hassle-free management
by 
Crosby, Philip B.
Table of contents http://catdir.loc.gov/catdir/toc/mh021/83026810.html
Format: 
Books
Publication Date 
1984
Excerpt: 
Defects -- The Fourth Absolute: The Measurement of Quality is the Price of Nonconformance -- Education
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