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61. 
Cover image for Strategic market management
Strategic market management
by 
Aaker, David A.
Table of contents http://catdir.loc.gov/catdir/toc/onix02/98016155.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=903731&custom_att_2=simple_viewer
Publisher description http://catdir.loc.gov/catdir/description/wiley031/98016155.html
Format: 
Books
Publication Date 
1998
Excerpt: 
Impact of Strategic Uncertainties -- Scenario Analysis -- Internal Analysis -- Financial Performance
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Amos, Trevor.
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Bagraim, Jeffrey, contributor.
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Aaker, David A.
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Personnel management -- South Africa.
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Personnel management.
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Management information systems.
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Marketing -- Management.
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