, Life and Death -- 6. Cultural Values: Guidelines for Behavior -- 7. Identity and Culture: Situating the

Consumer behaviour / Parumasur, Sanjana Brijball.

Organisational behaviour : a contemporary South African perspective / Werner, Amanda.

-- Positioning -- Behavior -- Basic guidelines for writing advertising copy -- Purpose -- Objective facts

Organizational behavior.

-- Conflicts of interest -- Economic pressures and social responsibility -- The media and antisocial behavior

individual behavior -- Individual freedom as a social commitment.