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1. 
Cover image for Advertising, promotion, and other aspects of integrated marketing communications
by 
Shimp, Terence A.
Format: 
Books
Publication Date 
2013
Excerpt: 
other Promotions -- PART 5 OTHER IMC Tools. 21 Public Relations, Word-of-Mouth Influence, and
Available: Copies:
by 
Levin, M. (Michiel)
Format: 
Books
Publication Date 
2012
Excerpt: 
-- Dynamics of markets -- Production possibility curves -- The public sector -- Growth, developments and
Available: Copies:
3. 
Cover image for South African human resource management for the public sector
by 
Van der Westhuizen, Ernst.
Format: 
Books
Publication Date 
2011
Excerpt: 
South African human resource management for the public sector / Van der Westhuizen, Ernst.
Available: Copies:
4. 
Cover image for Successful event management : a practical handbook
by 
Shone, Anton.
Format: 
Books
Publication Date 
2010
Excerpt: 
and supplies -- Marketing and public relations for events -- Risk management and legalities -- Event
Available: Copies:
5. 
Cover image for Integrated marketing communications
by 
Ouwersloot, Hans.
Format: 
Books
Publication Date 
2008
Excerpt: 
placements, events, sponsorships and packaging -- Publicity and public relations -- Sales promotion
Available: Copies:
6. 
Cover image for Ethics in media communications : cases and controversies
by 
Day, Louis A.
Format: 
Books
Publication Date 
2006
Excerpt: 
principles of American business ; Public Relations Society of America, Code of ethics.
Available: Copies:
7. 
Cover image for Writing for the media in southern Africa
by 
Nel, François.
Format: 
Books
Publication Date 
2005
Excerpt: 
write for the media - journalists and public relations professionals alike. It challenges writers to
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8. 
Cover image for Guide to media relations
by 
Schenkler, Irv.
Format: 
Books
Publication Date 
2004
Excerpt: 
Public relations.
Available: Copies:
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