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Marketing management

Strydom, J. W. (Johan Wilhelm), 1952-

Format:

Books

Publication Date

2000

Excerpt:

communication through advertising ; Elements of marketing communication ; Pricing decisions ; Marketing planning

Available: Copies:

Marketing for hospitality and tourism

Kotler, Philip.

Format:

Books

Publication Date

1999

Excerpt:

policy. -- 15. Promoting products : advertising, direct marketing, and sales promotion. -- 16. Promoting

Available: Copies:

Small business management : an entrepreneurial emphasis

Longenecker, Justin G. (Justin Gooderl), 1917-2005.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1513/96006330-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1513/96006330-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1513/96006330-d.html

Format:

Books

Publication Date

1997

Excerpt:

and Credit Strategies -- 15. Promotion: Personal Selling, Advertising, and Sales Promotion -- 16

Available: Copies:

International marketing

Cateora, Philip R.

Format:

Books

Publication Date

1996

Excerpt:

-- International Distribution System -- Global Advertising and Promotion Effort -- Personal Selling and Personnel

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Marketing communications management : a South African perspective

Format:

Books

Publication Date

1987

Excerpt:

Advertising -- South Africa.

Available: Copies:

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