by 
 Cateora, Philip R.
Format: 
Books
Publication Date 
 1996
Excerpt: 
 -- International Distribution System -- Global Advertising and Promotion Effort -- Personal Selling and Personnel
Format: 
Books
Publication Date 
 1996
Excerpt: 
; the history of book publishing, and facts about careers in writing; and legal and ethical guidelines
by 
 Hollis, Richard.
 Table of contents http://www.gbv.de/dms/bowker/toc/9780500202708.pdf
Format: 
Books
Publication Date 
 1994
Excerpt: 
Graphic design : a concise history / Hollis, Richard.
by 
 Mendelsohn, M. (Martin), 1935-
Format: 
Books
Publication Date 
 1992
Excerpt: 
 -- Continuing fees -- Advertising funds -- Financial institutions -- Ch. 8. Franchisor services to franchisees
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