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73. 
Cover image for Precision marketing : the new rules for attracting, retaining, and leveraging profitable customers
Precision marketing : the new rules for attracting, retaining, and leveraging profitable customers
by 
Zabin, Jeff.
Format: 
Books
Publication Date 
2004
Excerpt: 
Foreword / Philip Kotler -- 1. The Rise of Precision Marketing -- 2. The Precision Marketing Cycle
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74. 
Cover image for Business minds : connect with the world's greatest management thinkers
Business minds : connect with the world's greatest management thinkers
by 
Brown, Tom, 1950 September 17-
Format: 
Books
Publication Date 
2002
Excerpt: 
-- Philip Kotler -- John Kotter -- Edward Lawler -- David Maister -- Henry Mintzberg -- Ian Mitroff
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Kotler, Philip.
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Armstrong, Gary (Gary M.)
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Kotler, Philip, author.
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Bowen, John (John T.), 1948-
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Marketing.
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